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May 17, 2021

Watsonville's Whiskey Hill Soils offers organic worm castings

With the growing demand for organic alternatives in every aspect of agriculture, it is no surprise that worm castings have grown so popular with growers in recent years.

Watsonville gears up for annual Strawberry Festival

The annual Watsonville Strawberry Festival will be held Aug. 5 and 6 downtown.

California Strawberry Commission supports every aspect of the industry

The record-breaking 2017 rainy season gave rise to many challenges and opportunities for California farmers. Some crops were waterlogged, unable to thrive in such wet conditions. But as for the Pajaro Valley’s primary crop — strawberries — this past winte

Paso Robles Lavender Festival returns for ninth year

About 3,000 people with lavender shopping bags in-hand converged on the Paso Robles Downtown City Park to enjoy the Ninth Annual Paso Robles Lavender Festival, July 8, hosted by the Central Coast Lavender Growers Association and the Paso Robles Main Stree

100 years and counting

On June 22, the Santa Cruz County Farm Bureau will call to order at its annual meeting for the 100th time.

Auction raises $2.1M at Salinas Valley Fair

With the theme “Cowboy Up and Wind Down,” the 2017 Salinas Valley Fair brought thousands of visitors to South County and featured the annual Junior Livestock Auction, which raked in $2.1 million from the sale of 950 animals.

Paso Robles Lavender Festival returns

Far more than just a pretty face, lavender — with its tiny purple blooms and distinctive perfume — has become one of the most popular plants all across the county. To celebrate its many purposes, the Central Coast Lavender Growers Association and Paso Rob

50 years at the UCSC Farm & Garden

Orin Martin says his favorite thing about the Alan Chadwick Garden at UC Santa Cruz is its diversity.

Purple power

Turning onto Bonny Doon Road from Highway 1 north of Santa Cruz, one can expect a number of different sights and smells. Wildflowers flank the paved road at first, pushing out onto the pavement persistently. Then there are damp, cool redwood groves. After

Farm Discovery’s Sprouts Camp set for June 26-30

Education is key at Farm Discovery. Over the years, the Watsonville nonprofit organization, held at Live Earth Farm, has offered a number of programs, camps and events to inspire youth and their families to learn about agriculture.
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Santa cruz county fireball

Heard a loud boom Thursday? Here’s what experts say was responsible

SANTA CRUZ COUNTY—The loud boom that echoed over much of Santa Cruz County late Thursday evening—and the fireball streaking across the sky that accompanied...