This holiday season, the community is invited to support the region’s business owners and artists.
The Watsonville Holiday Factory Sale is scheduled for Dec 6.
For the first time, the event will be co-hosted by El Pájaro Community Development Corporation and the Pajaro Valley Chamber of Commerce and Agriculture, which has hosted the event for 15 years.
The event is centered at El Pájaro’s Commercial Kitchen Incubator site at 412 E Riverside Dr. in Watsonville.
It has also been expanded to include more locations such as Driscoll’s Berry Store, Annieglass, Martinelli Company Store, Roche Leather, Fruition Brewing, Freedom Meat Lockers, Anatum Winery, Alfaro Family Vineyard, Pajarosa Floral, Aladdin Nursery, Pacific Firewood and Corralitos Brewing, Integrity Wines, Creator Haven, Buena Vista Brewing, Santa Cruz Cider and Lito’s Community Cafe and Market.
“The Holiday Factory Sale is our community’s chance to see, taste, and experience the incredible talent right here in the Pajaro Valley,” said Pajaro Valley Chamber of Commerce CEO Shaz Roth.
The event includes dozens of local vendors featuring handcrafted gifts, artwork, gourmet foods, custom
jewelry, home goods and more. Every dollar spent directly supports a local entrepreneur and contributes to the
economic vitality of the Pajaro Valley, Roth said.
Admission is free. Visit watsonvilleholidayfactorysale.com for information.
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Friends of Santa Cruz State Parks will host its annual ParkStore Holiday Sale at four locations.
The Holiday Sale will be held on Dec. 6 and 7, from 10am to 4pm, at four ParkStore locations:
• Natural Bridges State Beach, 2531 W. Cliff Drive, Santa Cruz • Santa Cruz Mission State Historic Park, 144 School Street, Santa Cruz
• Seacliff State Beach, 201 State Park Drive, Aptos
• Wilder Ranch State Park, 1401 Coast Road, Santa Cruz
“For shoppers looking for gifts that have meaning, the ParkStore Holiday Sale is both fun and purposeful,” Friends of Santa Cruz State Parks Executive Director Bonny Hawley said. “It’s a chance to enjoy the season, while supporting the state parks and beaches we love.”
The Holiday Sale offers gifts at a 20 percent discount, but Friends members will receive 30 percent off. Become a member online before the sale or at one of the ParkStores to receive the 30 percent discount. Proceeds from the Holiday Sale benefit local state parks and beaches.
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The Santa Cruz County Fairgrounds Foundation will hold its Heritage Holiday Craft and Gift Fair on Dec. 5 and 6.
The Harvest, Crosetti, and Fine Art buildings will be filled with handmade crafts and gift ideas.
On tap are crafts, gifts, antiques, collectibles, toys, and more. Food will be available in the Heritage Holiday Kitchens.
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The Holiday Native Arts Market is the only native-related art-craft market featuring indigenous artisans.
It will be held on Dec. 6 from 11am-6pm at the Watsonville’s Woman’s Club at 12 Brennan St. in Watsonville.
It is organized by Native American Aptos artist Becky Olvera Schultz, who currently has an exhibit at Aptos Branch Library until the end of the year.
