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WATSONVILLE—When Santa Cruz-based natural foods store Staff of Life opened its second location in Watsonville in March, employees from Sambrailo were pleased to see their products featured front and center. Fresh, organic vegetables and fruit in the store’s produce aisle were nestled inside Sambrailo’s sustainable...

In a little more than a year, Ramsay Park in Watsonville will boast a new dog park, a new multi-use synthetic sports field, a new state-of-the-art nature center and new lights for its pathways, parking lots and athletic fields. Plans also include an all-inclusive playground,...

SANTA CRUZ COUNTY—Santa Cruz County Agricultural Commissioner Juan Hidalgo released the 2021 Santa Cruz County Crop Report on Oct. 5, which shows a 3.4 percent increase in overall crop production values over the past year. Strawberries remain the top crop in Santa Cruz County, with...

Business at California Pajarosa Floral, one of Watsonville’s last remaining large flower growers, has altered drastically since the outbreak of Covid-19 last year. Already dealing with an evolving industry before the pandemic due to growth in offshore production, things came to a sudden halt at...

Watsonville city officials on Monday began clearing a sprawling unsanctioned homeless encampment along the Pajaro River that runs from Sakata Lane to Loughead Avenue. The work, which includes mowing tall grasses and removing some trees, is expected to last through Aug. 2, Watsonville City spokeswoman...

Like many agricultural businesses in the Pajaro Valley, Sambrailo Packaging, the Watsonville-based packaging company that has been involved in the agricultural industry for the past 94 years, got its start in apples.

Apple harvest is underway, and at Pista Farmlands in the Pajaro Valley, the season is shaping up to be a bountiful one. Pista Farmlands is a 75-acre plot of land about one parcel northwest of Watsonville, consisting mostly of apple orchards that supply fruit to...

A Santa Cruz County Superior Court Judge ruled Tuesday that there is enough evidence that the man who raped and killed 8-year-old Madyson (Maddy) Middleton in 2015 would pose a continued danger to the public if he is released. Adrian Jerry (A.J.) Gonzalez, now 24,...

When Dick Peixoto decided in 1996 to convert his 55-acre farm in Watsonville to an organic production, he wasn’t sure if he’d made the right decision.  Peixoto had been farming conventionally for years, and back then, organic produce was a specialty—something only smaller farms tended...