California Pajarosa navigates a changing industry
Business at California Pajarosa Floral, one of Watsonville’s last remaining large flower growers, has altered drastically since the outbreak of Covid-19 last year.
Already dealing with an evolving industry before the pandemic due to growth in offshore production, things came to a sudden halt at...
State prioritizes farmworkers for Covid-19 vaccinations
CALIFORNIA—As California deals with a surge of Covid-19 cases, hope is in sight as the vaccine begins to be administered to healthcare workers and long-term care residents.
And on Jan. 13, Gov. Gavin Newsom declared that farmworkers would be included in the next tier.
The announcement...
Under the arch | Photo Gallery
Do you have a recent photograph you’d like to share? Send it to us for consideration by emailing it to [email protected] or mailing it to 21 Brennan St., Suite 14, Watsonville, CA 95076. Please include a brief description of the photo as well as the name...
PVWMA to bolster water conservation efforts
WATSONVILLE—In December, the Pajaro Valley Water Management Agency (PVWMA) Board of Directors approved a $1.2 million water conservation program aimed at further bolstering the efforts already in place by farmers.
PVWMA is partnering with the Resource Conservation District of Santa Cruz County (RCD) and the...
Winter approaches | Photo Gallery
Do you have a recent photograph you’d like to share? Send it to us for consideration by emailing it to [email protected] or mailing it to 21 Brennan St., Suite 14, Watsonville, CA 95076. Please include a brief description of the photo as well as the name...
Farmworkers worked despite positive Covid-19 tests for fear of job loss, study shows
CENTRAL COAST—Many Monterey County farmworkers are going to work despite testing positive for the novel coronavirus, and some of those laborers are doing so because they are concerned about losing their job, their pay or because their employer told them to.
That’s according to the...
Production moves forward at JSM Organics
For many farmers, the winter months are spent recovering from harvest season and getting ready to plant. Even in a Mediterranean climate like the Central Coast, it is common for farms to use the slower time to reassess.
But at JSM Organics in Royal Oaks,...
Four Winds Growers sees uptick in sales during pandemic
Four Winds Growers, a fourth-generation, family-run business in Watsonville specializing in citrus trees, has seen major growth in sales since the start of the Covid-19 pandemic.
Aaron Dillon, who runs the business with his siblings, says that the surge is likely due to people who...
Farmers, ranchers celebrate defeat of split-roll tax measure
CALIFORNIA—Crediting a unified effort by California farmers, ranchers and their organizations, California Farm Bureau Federation President Jamie Johansson thanked voters for rejecting the split-roll tax measure on the Nov. 3 ballot.
The initiative, Proposition 15, would have allowed reassessment and higher property taxes on a...
CDFA seeks members for advisory committee
CALIFORNIA—The California Department of Food and Agriculture (CDFA) is currently accepting applications from stakeholders interested in serving on a Registered Service Agency (RSA) Advisory Committee. Business and Professions Code (BPC), Division 5, Chapter 5.5,
Section 12541 authorizes the RSA Advisory Committee to advise the Department...
Man shot on Freedom Boulevard Friday night
A man was taken to a trauma center Friday night after he was shot in the head while driving along Freedom Boulevard.
According to radio...






















