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September 19, 2020

Hard cider business adapts to shelter-in-place

A single door was propped open, with a long table placed just inside of Santa Cruz Cider Company’s Apple City Tasting Room Monday afternoon.  A sign directed customers to the makeshift pickup window, which the owners have set...

Event-based businesses struggle to stay afloat

Event-based businesses
WATSONVILLE—The Covid-19 pandemic has hit businesses hard, from the largest of companies to the smallest mom-and-pop shops. Rules continue to change as cases flatten and then spike, leaving business owners dealing with back-and-forth openings and closures. But for those...

Drive-throughs a deal-breaker in proposed business park

WATSONVILLE—The Watsonville Planning Commission on Tuesday unanimously voted against granting a special use permit for a proposed business park at Main Street and Auto Center Drive. Boos Development Group, Inc. was seeking the permit so that it could construct...

Welcome sign gets major update

WATSONVILLE—New metal signs were installed Wednesday on the “Welcome to Watsonville” signboard on Main Street.  The move, headed up by the Sons of Italy, the Pajaro Valley Chamber of Commerce and Agriculture and the Watsonville Woman’s Club, was designed...

New mural adorns County’s new Behavioral Health facility

WATSONVILLE—A new mural against an exterior wall of the new Adult and Children’s Behavioral Health facility in the County complex on Freedom Boulevard is nearing completion.  Watsonville artist Bruce Harman said he started the massive work at the end...

Fresh start

Ahn and his wife, Soon Ja, recently opened Kong’s Burgers & Café at El Pájaro Community Development Corporation’s Plaza Vigil business incubator in downtown Watsonville.

Van’s Shoes finds new location

Owner Jim van Lanen said the move comes as an adjustment to the market, especially in that “more people and buying goods online.”

Local paint company restores iconic Pajaro Valley buildings

watsonville house
They’ve painted over 1,000 houses in Watsonville. Now the Hernandez father and sons company are on a roll, tackling a massive paint job for one of the most prominent historical homes in Watsonville, the 1901 Porter-Pista home on the corner of...

Rancho Del Mar work progresses

Work is moving forward at the major rebuild and renovation project at Rancho Del Mar in Aptos.

Pajaro Valley Chamber of Commerce & Agriculture

PV Chamber Directory
PVUSD Maria Orozco Adam Scow

PVUSD Board, A6: Incumbent faces challenger

Editor’s note: This is the second entry in a series of interviews with candidates running for office in the upcoming local elections....