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April 5, 2020

Sustainable Productivity Solutions moves to Watsonville

Originally headquartered in Scotts Valley, Sustainable Productivity Solutions recently moved to Watsonville, and will hold an open house on Nov. 9 from 11:30 a.m. to 1:30 p.m. at 275 Main St., Suite 450.

Harbor Freight opens doors

Dozens of customers on April 6 were browsing the aisles of Harbor Freight, Watsonville’s newest hardware store.

Business briefs, Nov. 4: Annieglass opens studio to public

Business briefs, Nov. 4, 2017

Moss Landing mushroom business expands to Santa Cruz

SANTA CRUZ—Far West Fungi mushroom farm of Moss Landing is branching out. They recently opened their first-ever store in downtown Santa Cruz.  In the works for the past two years, the new spot will feature about 16 varieties of...

Aptos Coffee Roasting Co. closes

After being served with a 30-day notice in July, Aptos Coffee Roasting Co. celebrated its long run in the Rancho Del Mar Center on Aug. 19 — its final day — with free coffee beverages and free pound-bags of coffee for all.

Owner of Nick’s TV leaves behind legacy

WATSONVILLE —  For more than 30 years Nicholas Diaz spent long workdays buried in the back of televisions and other broken appliances. He was living his dream of being a neighborhood repairman. That dream came to a horrific close Sept. 1...

Hard cider business adapts to shelter-in-place

A single door was propped open, with a long table placed just inside of Santa Cruz Cider Company’s Apple City Tasting Room Monday afternoon.  A sign directed customers to the makeshift pickup window, which the owners have set...

Wine event reignites vacant downtown location

WATSONVILLE—The long-vacant Gottschalks building in downtown Watsonville will come to life on Oct. 17 for Uncorked in Downtown, an evening of wine, food and fun put on by Pacific Coast Development.  The event, spearhead by Neva Hansen, will feature...

Baker Bros. turns 50

Though they’ve reduced their square-footage from 23,000 to 3,000-square feet, owner Debbie Baker said a blend of longtime repeat customers, word of mouth and new clients continue to pay the bills and keep her showroom floor full of modern appliances and furniture.

Staff of Life market to open in East Lake Village

Staff of Life, a Santa Cruz-based natural foods store that launched nearly a half-century ago, will move into the space occupied by Super Max Discount Foods.
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Small business lifeline | About Town

A painting crew has been busy adding a fresh coat of paint and a new look Thursday and Friday to the long-standing...