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July 26, 2021

Hampton Inn opens in Watsonville

hampton inn Watsonville
WATSONVILLE—A project seven years in the making, the 112-room Hampton Inn & Suites opened its doors Monday morning on Lee Road in Watsonville. The four-story hotel flanks a new Starbucks coffee house and a newly opened Arco gas station and AM/PM mini market, all under...

El Pájaro CDC partners with Staff of Life

staff of life watsonville
El Pájaro Community Development Corporation (El Pájaro CDC) has entered into a partnership with Staff of Life, a natural foods market that recently opened its new store in the East Lake Shopping Center. El Pájaro CDC, which aims to support small business entrepreneurs by...

Orchard offers u-pick roses, outdoor fun

There is now a new way to assemble your own bouquet of roses, thanks to a pick-your-own rose venue at Birdsong Orchards in Watsonville. Owner Nadine Schaeffer said she is growing dozens of varieties of roses on her 8-acre parcel where she also tends to...

Sambrailo sees major growth in sustainable packaging line

WATSONVILLE—When Santa Cruz-based natural foods store Staff of Life opened its second location in Watsonville in March, employees from Sambrailo were pleased to see their products featured front and center. Fresh, organic vegetables and fruit in the store’s produce aisle were nestled inside Sambrailo’s sustainable...

Santa Cruz County Supervisors delay disposable cup fee

disposable cups santa cruz county supervisors
SANTA CRUZ COUNTY—The Santa Cruz County Board of Supervisors on May 11 voted unanimously to delay a 25-cent fee for disposable cups at businesses in the unincorporated parts of the county until January 2022. County officials crafted the ordinance to reduce the amount of disposable...

Roaring Camp takes over Watsonville freight service

roaring camp watsonville progressive rail
WATSONVILLE—Roaring Camp Railroads has struck a deal with Progressive Rail to provide freight services for Watsonville businesses. Santa Cruz Big Trees and Pacific Railway, a subsidiary of Roaring Camp, announced the deal on April 30 in a press release. Roaring Camp CEO Melani Clark said the...

Dozens sound off on food trucks in community forum

watsonville food trucks city council
WATSONVILLE—Dozens attended Tuesday night’s Watsonville City Council meeting to rebuke reported complaints lodged to the City Manager’s office about mobile food vendors. This included about a half-dozen food truck operators gathered on one device that took turns grilling the City Council and staff holding the...

Watsonville City Council sets study session for food trucks

watsonville food trucks
WATSONVILLE—The Watsonville City Council will hold a study session on food trucks near the end of its Tuesday evening virtual meeting. The item was included in the meeting’s agenda released Thursday evening, but there was no staff report attached to it, causing confusion and worry...

Survey predicts Santa Cruz County tourism will return

santa cruz county tourism covid-19
SANTA CRUZ COUNTY—The county’s tourist hotspots—along with its restaurants and hotels—can expect a slight uptick in business this summer from Californians seeking to hit the road for short road trips, according to a survey released Wednesday by Visit Santa Cruz County (VSCC). This prediction is...

Kaiser Permanente ‘reorganization’ will not affect Santa Cruz County locations

Kaiser Permanente
SANTA CRUZ COUNTY—A recent reduction to employees in the Kaiser Permanente corporation—about 200 positions—will not reach Santa Cruz County, a spokesman said Tuesday. One of the largest private employers in California, the company has more than 149,000 employees and 16,000 physicians in the state. In addition,...
Black Lives Matter santa cruz

Two arrested in Santa Cruz Black Lives Matter mural vandalism

SANTA CRUZ—Santa Cruz police arrested two men suspected of vandalizing a large Black Lives Matter mural in Santa Cruz on Saturday by making a...