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July 26, 2021

Historic SeaBreeze Tavern demolished

SeaBreeze Tavern
RIO DEL MAR—Nearly 11 months after a fire gutted the historic Seabreeze Tavern and severely weakened the structure, demolition of the building began Tuesday. The work is being conducted by a private contractor, Santa Cruz County spokesperson Jason Hoppin said. It is not clear what...

Watsonville’s Couch Distributing sold

Couch distributing watsonville sold
WATSONVILLE—Couch Distributing Company, Inc. announced to its employees Tuesday that after nearly a half-century of service it is selling its distribution business to Fresno-based Donaghy Sales, LLC. Established in 1973 Couch Distributing Company has been the leading beer and beverage distributor in Santa Cruz, Monterey...

Organic produce sales up 9%, tops $2B for the quarter

Total organic fresh produce sales for the first quarter of 2021 saw a continuation of last year’s growth, increasing by 9.3% from the same period in 2020 and topping $2.2 billion for the quarter, according to the Q1 2021 Organic Produce Performance Report released...

New bill would provide $500M to agricultural fairs

CZU Complex fires animals
SACRAMENTO—Earlier this month, Congressman Jimmy Panetta (D-Carmel Valley), Representatives Billy Long (R-MO), Mike Levin (D-CA), and Dan Newhouse (R-WA) introduced bipartisan legislation aiming to help preserve agricultural fairs across the country and offset the devastating financial losses they have experienced due to Covid-19. The Agricultural...

U.S. readies small-business grants as PPP nears end

The federal government is preparing to open two new industry-specific small-business relief programs, one of them months in the works, as its signature pandemic aid effort, the Paycheck Protection Program, nears its end. The Small Business Administration said it hopes to start taking applications by...

New ice cream shop to open in Aptos

Bruster's aptos ice cream
APTOS—Sometime in the summer, Mid-County will have a new ice cream shop, a walk-up establishment near the heart of Aptos Village. Bruster’s Real Ice Cream—headquartered in Pennsylvania with 200 locations throughout the U.S. and in South Korea—features 24 flavors that are hand-made on-site daily, says...

Watsonville business owner harnesses the power of social media

When the pandemic first hit, many retail stores across the globe were forced to shut down their brick-and-mortar locations and transitioned to online shopping, using virtual platforms to display and sell items. For Sindy Hernandez, designer and owner of Queen’s Shoes & More in Watsonville,...

Head of local farmers market takes over Pinto Lake City Park

Jesus Madrigal Pinto Lake City Park
WATSONVILLE—A familiar face has stepped in as the new operator of Pinto Lake City Park. Jesus Madrigal, the president of the Watsonville Farmers Market, was recently named concessionaire for the city’s share of Pinto Lake. His company’s vision for the 78-acre park—70 of which are...

Photo: Busy weekend for Boardwalk as rides reopen

santa cruz beach boardwalk
Limited rides at the Santa Cruz Beach Boardwalk reopened April 1 following state public health guidelines. Boardwalk rides have been closed since March 2020 due to Covid-19, although they operated for a brief time in November. Ride reservations, which have been selling out daily,...

Photo: Salmon season begins in Monterey Bay

Salmon season monterey bay
Scores of fishers took to the sea out of the Santa Cruz Harbor Sunday to test their skills in snaring a few salmon. The salmon season began April 3 in the Monterey Bay area and down south to the U.S.-Mexico border. The length of...
Black Lives Matter santa cruz

Two arrested in Santa Cruz Black Lives Matter mural vandalism

SANTA CRUZ—Santa Cruz police arrested two men suspected of vandalizing a large Black Lives Matter mural in Santa Cruz on Saturday by making a...