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November 30, 2022

Small businesses holding steady through pandemic, local fires

Watsonville small businesses
WATSONVILLE—First came the coronavirus in March and then the fires and smoke in August. While the CZU August Lightning Complex fire in the Santa Cruz Mountains is 100% contained, the Covid-19 pandemic continues. What have the dual disasters meant for Watsonville’s local businesses? So far,...

Drive-throughs a deal-breaker in proposed business park

WATSONVILLE—The Watsonville Planning Commission on Tuesday unanimously voted against granting a special use permit for a proposed business park at Main Street and Auto Center Drive. Boos Development Group, Inc. was seeking the permit so that it could construct two drive-throughs alongside roughly 20,000 square...

Photos: Staff of Life’s Watsonville location now open

Staff or life watsonville
Staff of Life natural food store opened its second location Tuesday, a little more than two years after announcing it would make the move to the East Lake Village Shopping Center in Watsonville. Dozens of local leaders showed to the ribbon cutting ceremony Monday,...

Following 2019 fire, The Hideout reopens

The Hideout fire reopens aptos
APTOS—Almost two years after a fire, The Hideout restaurant in Aptos is back up to speed with a slightly expanded building, modern upgrades and nearly a full menu. The popular eatery reopened March 22. It underwent a major demolition and rebuild following the May 2019...

Watsonville charter school moving into Gottschalks building

Watsonville prep Gottschalks building
WATSONVILLE—Watsonville’s newest charter school now has a permanent home, and a long-vacant building on the Main Street corridor will soon have a new tenant. Watsonville Prep School, which opened in August with 180 kindergarteners, first- and second-grade students, plans to occupy the second floor of...

Gizdich to be honored as ‘Friend of Scouting’

Nita Gizdich, owner and founder of Gizdich Ranch, has been selected as the 2018 “Friend of Scouting.”

Iconic Santa Cruz florist expands into East Lake Village

Ferrari Florist Brian Marilyn Piazza
WATSONVILLE—On Dec. 1, the East Lake Shopping Center in Watsonville welcomed its newest addition. Ferrari Florist, located at 928 East Lake Ave., is now the third store for the 74-year-old business in Santa Cruz County.  Five years ago, Brian and Marilyn Piazza noticed that a...

Hard cider business adapts to shelter-in-place

A single door was propped open, with a long table placed just inside of Santa Cruz Cider Company’s Apple City Tasting Room Monday afternoon.  A sign directed customers to the makeshift pickup window, which the owners have set up during the countywide shelter-in-place order. Natalie Henz,...

Biden, in a push to phase out gas cars, tightens pollution rules

Biden
WASHINGTON—President Joe Biden on Thursday announced a multistep strategy aimed at rapidly shifting Americans from gasoline-powered cars and trucks toward electric vehicles—a central part of his plan to reduce the pollution that is heating the planet. Biden is first restoring and slightly strengthening auto mileage...
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Seahawks scrap season amid player shortage | Women’s basketball

APTOS—The Cabrillo College women’s basketball team had a tough decision to make during the offseason. It was either go into the season with a limited...