Four Winds Growers sees uptick in sales during pandemic
Four Winds Growers, a fourth-generation, family-run business in Watsonville specializing in citrus trees, has seen major growth in sales since the start of the Covid-19 pandemic.Â
Aaron Dillon, who runs the business with his siblings, says that the surge is likely due to people who...
Small businesses look to holiday shoppers for support
WATSONVILLE—On Nov. 28, Watsonville joined the annual nationwide shopping movement known as Small Business Saturday, which aims to encourage shoppers to support businesses in their community. The event had a number of small stores at the East Lake Village Shopping Center opening for special...
Council approves parklet pilot program
WATSONVILLE—With the Covid-19 pandemic—and the restrictions on businesses that have come with it—sticking around for the foreseeable future, the City of Watsonville is hoping a new program will allow restaurants and shops to better handle the hurdles currently in front of them.
The Parklet Program...
Little Trends Children’s Boutique opens Friday
WATSONVILLE—Sisters-in-law Araceli Gonzalez and Laura Espindola first had the idea to open their own business more than two years ago.Â
Both mothers with a passion for shopping, they wanted to open a shop full of products for young children and new (and expecting) mothers.
“We had...
Porter Building again up for sale
WATSONVILLE—The City of Watsonville is once again looking to fill the historic Porter Building in downtown.
City officials on Nov. 12 released a request for proposals (RFP) for the sale or long-term lease of the two-story, 15,000-square-foot building at the corner of Main and Maple...
Staff of Life delays opening of Watsonville location until 2021
WATSONVILLE—Staff of Life has delayed the opening of its Watsonville location until next year, according to spokeswoman Hollie Wendt.
The Santa Cruz-based natural foods store was set to open its second location in the East Lake Village Shopping Center sometime in the fall.
“After much discussion...
Beach Boardwalk surviving tough times
SANTA CRUZ—The Santa Cruz Beach Boardwalk has reshuffled its offerings in hopes of dealing with the ongoing Covid-19 pandemic.Â
While all of their rides have been shuttered since March, the Boardwalk has recently started holding drive-in movie nights on the corner of Beach and Third...
Melee over food cart captures community attention
SANTA CRUZ—A recent clash between a Santa Cruz restaurant owner and a mobile hot dog vendor has drawn countywide attention, forcing one restaurant to close its doors and prompting demonstrations that have drawn hundreds of supporters.
According to Santa Cruz Police spokeswoman Joyce Blaschke, the...
Giant local beer distributor has small beginnings
George Couch was an ambitious 25-year-old when he came to Watsonville in 1973 and negotiated a deal to purchase a small Anheuser-Busch distributorship. It would not stay small for long.
His company Couch Distributing, which he runs with his brother Geoff, has since 1973 delivered...
Caroline’s Nonprofit finds new home
Caroline’s Nonprofit Thrift Shop has moved. Though the move, across Trout Gulch Road into an adjacent business center was supposed to be temporary, it ended up being a perfect fit that was hard to turn down.
PVUSD Board set to appoint new member
WATSONVILLE—Four people have applied to fill the seat on the Pajaro Valley Unified School District Board of Trustees left vacant when Maria Orozco was...