Featured

In the 34 years since it was created, Pajaro Valley Loaves and Fishes has served hot lunches to hundreds of people and provided food and household goods from its pantry. Roughly 10,000 people receive help every year. This includes holidays and during times of crisis,...

Effective Nov. 30, The Pajaronian will close its rented office on Brennan Street and join the company’s other Santa Cruz County publications at its Santa Cruz office at 107 Dakota St. But Pajaronian writers and advertising personnel will continue to work in Watsonville in the...

As a young child growing up in Watsonville, Pedro Gonzalez-Renteria dreamed of being a filmmaker.  That dream was fomented when his father got a video camera, and he and his friends and siblings would use it to make their own versions of skit comedy shows...

Larger than life eyeball models stare from a desk drawer; a paper bird clings to a swing inside an antique cage; a set of pastel crayons are tucked neatly into a vest pocket; globes, candles, early day photos, antlers—the visual explosion goes on and...

Watsonville Plaza is aglow with thousands of colorful lights as part of the City of Watsonville's annual holiday celebrations. Next on the calendar is the annual Santa Tour around the city Dec. 13-15, where Santa and his elves and others tour area schools and...

Last-minute fine-tuning is underway at the Santa Cruz County Fairgrounds to throw the switch for two million lights at the fourth annual Holiday Lights drive-thru, which runs Nov. 24-Dec. 24. Event coordinator Dave Kegebein said new additions this year, including tulips and poinsettias, large snails,...

The new 80-unit housing development at 78 Atkinson Lane in Watsonville by MidPen Housing is moving skyward. Situated between Atkinson Lane and Brewington Avenue, the development is the second phase of the nearby Pippin Orchards. The project, part of a multiphase development plan approved some two...

Community Foundation Santa Cruz County announced $320,000 in grants issued by the Rise Together Fund for Racial Equity. Over the course of three granting cycles, the foundation has now awarded $1.1 million to the coalition. Founded in 2020, Rise Together is a coalition of Black,...

Arts Council Santa Cruz County announced that Santa Cruz County’s nonprofit arts and culture industry generated $68 million in economic activity in 2022, according to the newly released Arts & Economic Prosperity 6 (AEP6), a national economic and social impact study conducted by Americans...

Local, state and federal officials gathered in Watsonville on Tuesday to commemorate an agreement that paves the way for the decades-overdue reconstruction of the Pajaro River Levee. The legally binding agreement between the U.S. Army Corps of Engineers and Pajaro Regional Flood Risk Management Agency...