About Town

A crew from Santa Cruz Signs was busy Tuesday installing signage for the new facility of Pajaro Valley Prevention and Student Assistance on East Lake Avenue at Brewington Avenue. PVPSA is a local nonprofit that aims to improve the quality of life of students...

I see that The Chop Shop barbershop is close to opening in the former Plaza Jewelers on the ground floor of the Resetar Hotel on Main Street at West Lake Avenue. The jewelry store moved nearby to East Fifth Street. • Renovation work continues on Taqueria...

Residents in Santa Cruz County now enter the third week of the shelter-in-place order from health officials launched on March 16 in response to the COVID-19 spread. Now those officials are shifting the initial two-week plan to remain in place until at least May...

Today is May Day also known as International Workers' Day. It is a day of celebration for laborers and the working classes that is promoted by the international labor movement. The May Day angle of it is a celebration of spring, usually involving traditional dances, barbecues and parties. In...

Gov. Gavin Newsom announced today that some retail stores in California can reopen, with some modifications, as early as Friday. The major move comes during mounting pressure to ease the stay-at-home order that has largely crumbled the state's economy. “We are entering into the...

Conchita Gonzalez, owner of Conchita's Ice Cream in Plaza Vigil, said she was glad to reopen recently. Gonzalez, who has been open at the same spot for 22 years, said she cried for a week straight when she first had to close. "Now that...

I’m seeing more and more places setting up makeshift outdoor eating spots to accommodate customers during the Covid-19 crisis where officials are not allowing indoor dining. Today a worker was busy putting up a tarp roof over a new outdoor seating area at Taqueria...

I noticed a crew from Northwest Signs taking down the long-standing sign on Wendy's on Freedom Boulevard Monday to make way for an updated sign. While CEO Emil Brolick said the existing logo had served the company well for the past three decades, he...

I stopped by the pumpkin patch on Soquel Drive just south of Dominican Hospital recently. They were offering tractor pull rides as part of all the fun. • Election Day is a week away and the ads keep piling up. I’ve seen Yes and No on...

The folks at the Fairgrounds Foundation have teamed up with the Agricultural History Project this year to create the first-ever Holiday Lights Drive-Thru. The colorful, light-infused event is offered as an alternative to Christmas celebrations during the pandemic, where visitors won't have to get...