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Watsonville
March 13, 2026

Giant local beer distributor has small beginnings

George Couch was an ambitious 25-year-old when he came to Watsonville in 1973 and negotiated a deal to purchase a small Anheuser-Busch distributorship. It would not stay small for long. His company Couch Distributing, which he runs with his brother Geoff, has since 1973 delivered...

Floodwaters continue to rise in Pajaro as crews begin levee repairs

pajaro river flood
PAJARO—Nearly 200 people have been rescued so far from the floodwaters in Pajaro, Monterey County Sheriff Tina Nieto said Sunday afternoon. Crews from the state’s emergency contractor are on site at the 120-foot breach in the Pajaro River Levee, as they prepare to shore up...

Changes coming to Capitola Mall include housing

For 15 years, city leaders have been looking for ways to re-envision the Capitola Mall, which like many of its shopping-center brethren across the U.S., has lost a measure of the luster it had a few decades ago, the neon-colored heyday of the 80s. And...

PVUSD Wellness Center reimagines student services

PVUSD wellness center
WATSONVILLE—As thousands of students throughout Pajaro Valley Unified School District bid farewell to their summer and prepare for a new year, educators and school employees are readying classrooms, sharpening pencils and honing their lesson plans. Such back-to-school preparations have always been a normal part of...

Empower Watsonville hosts annual leadership conference

WATSONVILLE—Empower Watsonville, a youth leadership group that aims to amplify young voices in local government, hosted its annual conference at the Gene Hoularis and Waldo Rodriguez Youth Center on Dec. 2. Empower Watsonville is a health policy program of Pajaro Valley Prevention and Student Assistance...

John Bargetto launches new venture at Corralitos’ Regan Vineyards

For the past 30 years, Bargetto Winery, one of California’s oldest wineries, has grown grapes at Regan Estate Vineyards, a plot in Corralitos overlooking the Pajaro Valley. With 40 of the property’s 53 acres planted, Regan is one of the largest and most diverse of...

A busy Friday in Watsonville

I saw groups of people hanging out in the City Plaza downtown today. Scores of shoppers came and went from the Target store on Main Street. At times traffic looked near normal along Main Street and Freedom Boulevard. I saw a line of about...

Former supervisor, tribal leader face off against incumbent congresswoman

Longtime Silicon Valley congresswoman Zoe Lofgren is locked in a contentious battle with Muwekma Ohlone tribal leader Charlene Nijmeh and former San Benito County Supervisor Peter Hernandez that will be decided in November, when the two highest primary vote getters face off for the...

Circus Vargas sets up at Capitola Mall

Workers are busy Tuesday setting up the bigtop tent for the visiting Circus Vargas in the parking lot of the Capitola Mall.

Wall, Nichols, Acosta coming out ahead in COE races

Santa Cruz County Elections
Editor's note: Updated results of this race can be found here. SANTA CRUZ COUNTY—Alyssa Wall has taken a large lead over opponent Brad Williams in the race for the seven-member Santa Cruz County Office of Education (COE) board Trustee Area 5. According to the votes...
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Aptos wins first-ever CCS championship in school history | Boys soccer

The Aptos High boys’ soccer team went on an unprecedented postseason run during the 2025-26 winter season. It began with bringing home the program’s first-ever...