National Agriculture Day scholarship, contest winners announced
WATSONVILLE—For years the Santa Cruz County Farm Bureau (SCCFB) and the Agri-Culture organization have hosted the National Agriculture Day Spring Luncheon. However, due to the current COVID- 19 pandemic, the March 18 event was postponed, and its future remains uncertain.
Despite this, the two groups...
Thousands attend Strawberry Festival
A collection of images from the Watsonville Strawberry Festival from Aug. 2-4.
EcoFarm welcomes new executive director
The Ecological Farming Association (EcoFarm) recently announced Andy Fisher as its new Executive Director. The selection was made after an extensive national search.
New bill would provide $500M to agricultural fairs
SACRAMENTO—Earlier this month, Congressman Jimmy Panetta (D-Carmel Valley), Representatives Billy Long (R-MO), Mike Levin (D-CA), and Dan Newhouse (R-WA) introduced bipartisan legislation aiming to help preserve agricultural fairs across the country and offset the devastating financial losses they have experienced due to Covid-19.
The Agricultural...
Sambrailo sees major growth in sustainable packaging line
WATSONVILLE—When Santa Cruz-based natural foods store Staff of Life opened its second location in Watsonville in March, employees from Sambrailo were pleased to see their products featured front and center.
Fresh, organic vegetables and fruit in the store’s produce aisle were nestled inside Sambrailo’s sustainable...
Photo Story: Coffee with a Cop
MEET AND GREET - Watsonville Police officer Sergio Bañuelos converses with Micaela Henson, David Hernadez and their chill Melissa Friday outside the Police Department during the first Coffee With a Cop. The free, informal gathering serves as an arena for the community to engage...
Fireworks seizure the largest in Watsonville history
Watsonville police arrested two men on July 3 after they were found with more than 4,500 pounds of illegal fireworks.
The bust is the largest in Watsonville Police history, and the biggest on the Central Coast this year, police spokeswoman Michelle Pulido said.
Luis Martinez and...
ICE becomes an autocratic tool
It is generally accepted that, historically, a common survival strategy for autocratic leaders includes forming a personal paramilitary support group. These groups serve to...



















