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Watsonville
August 18, 2026

Farm Credit honored for supporting FFA

CALIFORNIA—The Farm Credit Alliance was recently presented with Future Farmers of America’s (FFA) Distinguished Service Citation for its longstanding contributions to the organization and agricultural education in general. Katie Otto, development director for the California FFA Foundation, the state organization’s fundraising arm, said the California...

Paso Robles Lavender Festival returns

Far more than just a pretty face, lavender — with its tiny purple blooms and distinctive perfume — has become one of the most popular plants all across the county. To celebrate its many purposes, the Central Coast Lavender Growers Association and Paso Rob

Christmas tree sellers optimistic despite national shortage

In the weeks leading up to Christmas, tree farms across the nation are thrust into the spotlight and sellers start their busiest time of year. This year, the industry is holding steady, despite a nationwide shortage that is pushing up prices. Heatwaves and fires that...

2021 Crop Report released

SANTA CRUZ COUNTY—Santa Cruz County Agricultural Commissioner Juan Hidalgo released the 2021 Santa Cruz County Crop Report on Oct. 5, which shows a 3.4 percent increase in overall crop production values over the past year. Strawberries remain the top crop in Santa Cruz County, with...

Work on E. Lake Ave./Holohan Rd. intersection expected to wrap up in July

Work continues on roadway and signal improvements at the intersection of Holohan Road and East Lake Avenue (Hwy 152). The job is part of a $4.3 million project that will rearrange the heavily traveled intersection, including  a left-turn lane and a merge lane from...

Agri-Culture now accepting applications for Jimmie Cox Memorial Scholarship

$4,000 award is for a student entering or currently attending college and majoring in agriculture.

Pajaro Valley introduces monthly art tour, events

Taiko drummers performing outside
Artists around the Pajaro Valley are gearing up for the inaugural Second Saturday Art Tour, a monthly event in downtown Watsonville.

Lakeside Organic Gardens celebrates 25 years

When Dick Peixoto decided in 1996 to convert his 55-acre farm in Watsonville to an organic production, he wasn’t sure if he’d made the right decision.  Peixoto had been farming conventionally for years, and back then, organic produce was a specialty—something only smaller farms tended...

Harvesting a home

The Meyer Farm Worker Housing held its grand opening on April 20, and in the coming weeks will house 216 workers in the space on north First Street and Broadway.

Sharing in the harvest

Apple season has started, and Pajaro Valley apple trees are bending under the weight of the fruit.
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Victor E. Rugh III

Feb. 28, 1942 - July 28, 2026Watsonville, CAVictor E. Rugh III, age 84, of Elgin, Illinois, passed on to his eternal home on July...

Donna Gale Crane-Bailey

Suzanne Theriot-Large