PASO ROBLES — Far more than just a pretty face, lavender — with its tiny purple blooms and distinctive perfume — has become one of the most popular plants all across the county. To celebrate its many purposes, the Central Coast Lavender Growers Association and Paso Robles Main Street Association will, together, host the ninth annual Central Coast Lavender Festival on Saturday, July 8, at the Paso Robles Downtown City Park from 10 a.m.-5 p.m.

“This festival has grown (far) beyond our expectations and is a fun way to celebrate this miracle plant,” said Lila Avery-Fuson, chairperson and owner of Central Coast Lavender Farm.

While lavender is of course known for its scenic explosions, it’s also known for extreme versatility, and this one-day-long festival will celebrate exactly that. Whether it’s being used in herbal and personal care products or for its fragrance and raw, pure taste, lavender is purposeful in more ways than one and this event is a popular opportunity for local lavender producers to share those countless purposes with the community.

Local lavender growers will accentuate these purposes by sharing their more personal techniques for production and management. Hundreds of booths, tasting gardens and free seminar demonstrations will line the park along with art, crafts, music and food concessions.

Guests are encouraged to grab a few friends, pull up a chair, lounge in the park and enjoy the July summer weekend.

Admission to the event is free and parking is available all throughout downtown.

For information, contact the Central Coast Lavender Farms at (805) 233-3288 or the Downtown Paso Robles Main Street Association at (805) 238-4103.

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