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May 27, 2022

Drinking in the shopping season

WATSONVILLE — As holiday shopping season ramps up, the employees at Elyxir Distributing have the solution for the beer lovers in the family.

The Beer Gear Store, which opened its doors earlier this month, offers merchandise for sale such as T-shirts, hoodies and hats, all festooned with logos from companies Elixir distributes.

This includes Lagunitas, Coors and Sierra Nevada brewing companies, among others.

The store also offers neon signs and mirrored logos, as well as golf bags.

Customers can even purchase a patio chair with drink holders in the arms and a beer cooler under the seat.

“Everything for the man cave,” said Elyxir Distributing controller Rosealyn Bailey.

Better still, the store takes custom orders.

The Beer Gear Store is adjacent to the Elyxir Distributing headquarters at 270 West Riverside Drive. It is open 9 a.m. until 5 p.m. Monday through Friday. For information, call 761-6400.


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