Driscoll’s berry company on Tuesday announced Soren Bjorn as the company’s new CEO.
Bjorn previously served as president of Driscoll’s of the Americas.
He will assume the role in January and oversee the company’s global day-to-day operations, the company announced in a press release.
J. Miles Reiter, the current chairman and CEO of Driscoll’s, has announced his plan to retire at the end of the year and become executive chairman of the family-owned company.
Bjorn joined Driscoll’s in 2006 and has been involved in nearly every facet of the business.
He has led business development in Europe, South America and Australia. He became the leader of Driscoll’s business unit in North America in 2013 and was elevated to his current position as president of Driscoll’s of the Americas in 2017.
“I’m humbled that Miles, the board and the thousands of Driscoll’s team members around the world have entrusted me to guide the company into its future,” Bjorn stated.
Reiter has been involved in the berry business in some capacity for much of the past seven decades. He became a berry grower in the Pajaro Valley in the 1970s.
“Generations of my family before me and, I suspect, generations after, have been or will be, deeply involved in this always fascinating business,” Reiter stated.
Driscoll’s has more than 900 independent growers in more than 20 countries around the world, and its products are sold in more than 40 countries across North America, Australia, Europe and China.