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September 23, 2023

Fair prep underway

Final touches are still being completed at the fairgrounds as the 136th Santa Cruz County Fair, Sept. 14-18, approaches. From temporary livestock pens, art exhibits, collections, colorful flowers and fresh paint, the fairgrounds is abuzz with activity.

In the Fine Arts Building, Donna Giubbini, chair of Fine Arts at the Santa Cruz County Fairgrounds, has been busy for weeks arranging art displays, something she’s been doing at the fairgrounds for the past 14 years.

“The art throughout this year is really low,” Giubbini said. “It’s mainly because they don’t teach art much in schools any more. We used to take in over 1,000 works; now it’s around 400. But I love displaying artwork; it gives importance to artists and young upcoming artists.”

Donna Giubbini, chairman of Fine Arts at the Santa Cruz County Fairgrounds, hangs artwork in the Fine Arts building. —photo by Tarmo Hannula/The Pajaronian

Over at the Codiga Center and Museum, Agricultural History Project CEO John Kegebein said volunteers have been working to brighten up the center with new displays and other additions, including a number of historic apple labels from prominent local families now hanging from the ceiling.

A new exhibit located near the center of the museum celebrates the contributions Croatian immigrants had on growing the robust agricultural industry in the Pajaro Valley.

Titled “Slavic Community in the Pajaro Valley,” the exhibit prominently displays a map of the Dubrovnik region of Croatia, historical photos of Croatian workers, and a list of family names from this region that reside in the Pajaro Valley.

Linda Pavlovich, president of the Slavic American Cultural Organization, worked with Donna Mekis and Kathryn Mekis Miller, co-authors of “Blossoms Into Gold: The Croatians in the Pajaro Valley,” on the exhibit.

Donna Mekis said the purpose of the fair is to display the rich agricultural history of the Pajaro Valley, and the new exhibit ties directly into that.

“The Croatians have played a huge part of that for close to 100 years,” she said.

According to history compiled by the exhibitors, by the 1920s, more than 20% of Watsonville’s population came from rural villages off the eastern Adriatic coast, which is now the southern portion of Croatia.

Many Croatians had immigrated to San Francisco at the height of the gold rush in the early 19th century, and used their backgrounds as traders to provide goods to the miners. A large population of these immigrants eventually landed in the Pajaro Valley, where they used their expertise to bring a fresh perspective to the local agricultural industry, Mekis Miller said.

Donna Mekis (from left), Kathryn Mekis-Miller and Linda Pavlovich are shown in the Codiga Center and Museum at a new exhibit about Croatians in the Pajaro Valley over the years. —photo by Tarmo Hannula/The Pajaronian

Many of their innovations rooted in the Pajaro Valley eventually expanded nationwide, such as the onset of a vertical production chain that got fruit from tree to transportation within a day. They also encouraged Pajaro Valley growers to expand their orchards by offering “Blossom Contracts,” where they set a specific price and bought all future fruit from an orchard, according to the compiled history.

Watsonville’s Croatians were largely responsible for growing and shipping 2.5 million boxes of apples annually throughout the nation and world by 1903, the history continues.

The exhibit’s organizers say they hope viewers come away with an understanding of the important role immigrants have played in forming the Pajaro Valley.

“I have always been intrigued by the diversity of workers in the Pajaro Valley,” Donna Mekis said. “It’s important for all of us to understand all the different histories and cultures of people who come from so many places.”

Pavlovich added that she hopes other immigrant groups will be inspired to research and present their own histories, as there are many other stories waiting to be told.

Further up the midway inside the fairgrounds’ JJ Crosetti Building, Russell Sanderson and his crew were busy crafting the Innovations exhibit of the building. Among the items created by local youngsters include an animated metal dog with vintage car lights for eyes, a series of sports cars painstakingly recreated by Lego Technic materials, and a tank-like vehicle that shoots unicorns out of a cannon.

Sanderson estimated the Innovations exhibit garnered 25 entries in this year’s fair.

At the fairground entrance, Jesse Fuentes worked from atop a mechanical lift cleaning the towering entrance sign with a pressure washer.

“I’ve been doing the painting at the fairgrounds for 10 years,” he said. “You’ve got to make it look nice.”

—photo by Tarmo Hannula/The Pajaronian

The Santa Cruz County Fair runs Sept. 14-18 at the fairgrounds, 2601 East Lake Ave. in Watsonville.

For information and tickets, visit santacruzcountyfair.com.

Erik Chalhoub
Erik Chalhoub joined Weeklys as an editor in 2019. Prior to his current position, Chalhoub worked at The Pajaronian in Watsonville for seven years, serving as managing editor from 2014-2019.


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