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March 22, 2023

Farmers Market store now open on East Lake

WATSONVILLE—A new business featuring a meat counter, a taqueria, fresh produce, a dairy section and a wide range of groceries recently opened on East Lake Avenue near Holohan Road.

The store, called Farmers Market, also boasts a panaderia—or bakery— that features freshly baked Mexican pastries and bread.

“We’re trying to have a little bit of everything,” Owner Mukhtar Ahmed said.

“We offer a wide range of Mexican goods for the kitchen as well,” he said. “We do feature locally baked goods from places like Paulino’s Bakery, a lot of local organic produce and local coffee. There are three farmers we are working with to provide fresh produce.”

Opened in January, the business at 2202 East Lake Ave. currently has 12 employees and operates from 7am to 9pm, seven days a week, Ahmed said.

“Since we opened, it’s getting busier every day,” he said.

Additionally, the business includes a U-Haul service with trucks, trailers and other U-Haul goods. They also offer a check-cashing service.

“We hope that we provide good service to the community at the best of our ability,” Ahmed said.

Tarmo Hannula
Tarmo Hannula has been the lead photographer with The Pajaronian newspaper in Watsonville since 1997. He also reports on a wide range of topics, including police, fire, environment, schools, the arts and events. A fifth generation Californian, Tarmo was born in the Mother Lode of the Sierra (Columbia) and has lived in Santa Cruz County since the late 1970s. He earned a BA from UC Santa Cruz and has traveled to 33 countries.


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