robert ruiz laundry room east lake village shopping center
Robert Ruiz recently opened his new laundromat, Laundry Room, in the East Lake Village Shopping Center. Photo: Tarmo Hannula/The Pajaronian

A new laundromat has opened in the East Lake Village Shopping Center. 

Owner Robert Ruiz said Laundry Room features 30 driers and 35 heavy-duty washing machines that can handle from two to eight loads (80 pounds) of wash.

The 2,000-square-foot facility, which replaces a former laundromat in the same spot, 984 East Lake Ave., is sandwiched between Staff of Life Natural Foods and Ace Hardware and is steps away from Coffeeville, Fruition Brewery, Sushi QU restaurant and a host of other businesses.

Ruiz, who also owns laundromats in King City and Salinas, said he equipped the East Lake site with all new machines, new lighting and a flat-screen television.

“I really like the community here,” he said. “I’ve met a lot of people that have come in just to have a look and welcome me to the area. And it’s a nice shopping center to open this business.”

The current hours are from 6am to 9pm.

“But we’ll see what our customers want; we’re open to changing our operating hours,” Ruiz said.

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Tarmo Hannula has been the lead photographer with The Pajaronian newspaper in Watsonville since 1997. More recently Good Times & Press Banner. He also reports on a wide range of topics, including police, fire, environment, schools, the arts and events. A fifth generation Californian, Tarmo was born in the Mother Lode of the Sierra (Columbia) and has lived in Santa Cruz County since the late 1970s. He earned a BA from UC Santa Cruz and has traveled to 33 countries.


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