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September 23, 2021

New website, new logo for the city of Watsonville aims for easy

The City of Watsonville on Tuesday announced “big changes” for its communication efforts, with a new website, community newsletter and a new city logo.

  City officials ay the new website will offer greater ease and online services such as paying utility bills and employment submissions. The site will eventually allow users to search available commercial properties and customize the information they receive all from the convenience of their home or any mobile device.

  “Launching a new City website that is user-friendly and allows content to be displayed properly on both mobile devices and desktop computers has been a top priority of mine,” said City Manager Charles Montoya. “Our goal is to create a website, where residents, business owners, and visitors can easily find the information they need.”

  Mayor Oscar Rios said this effort is in response to requests from county residents.

  “We are constantly seeking to improve the delivery of services to our residents, visitors, and businesses,” Rios said. “Our citizens want the latest information in an easy to find format, and they want 24/7 access to City services. We responded, and this improved website should help.”

  As part of the new look and feel of the website, the city worked with McDill and Associates to refresh the logo and the Our Town newsletter.

  The new website, logo and newsletter aim to implement a consistent look and feel. The new logo will eventually replace decals on city-owned vehicles, letterhead, badges and uniforms, street signs, parks and buildings.

  “We want to tell a new story about Watsonville – one that captures the strong community spirit, attractive location, and unique personalities of our diverse residents and businesses,” Assistant City Manager Matt Huffaker said.


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