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September 17, 2025

Barsi’s Liquor Store closing next month

WATSONVILLE—After a half-century in business, Jim Barsi has sold his eponymous liquor store, and will retire in December. That’s when new owners will take over, and rename it Watsonville Fiesta Liquor. But that’s a story for the future. The story of Barsi’s Liquor Store began in...

Trial to begin for suspect in Watsonville shooting

Nearly five years after Michael Escobar allegedly gunned down a man at a Watsonville hotel — and struck and killed a 4-year-old girl sitting inside a nearby restaurant — prosecutors are preparing for his jury trial.

Get ready for the 4th Annual Burrito Bash

4th Annual Burrito Bash! Saturday, September 29, 2019 11:00am-6:00pm. A day of live music, a car show, food, activities, jalapeno eating contest, brews and burritos!

Watsonville man dies in Highway 25 crash

A Watsonville man died and five other people were injured Saturday night in a multi-vehicle crash just north of Hollister, according to the California Highway Patrol.  About 7pm, a 27-year-old man from Tres Pinos, driving a Mazda 3 sedan, attempted a U-turn from the northbound...

A journey into the past with remnants in the present | Pajaro Valley, Past & Present

Editor’s note: This is the first entry in a monthly series about the history scattered throughout downtown Watsonville and the city at large. For the past several months I’ve been getting around town, mostly by bus and on foot. Besides being a giant change in...

Large affordable housing project receives county approval

watsonville housing
WATSONVILLE—The Santa Cruz County Board of Supervisors on Tuesday unanimously approved the construction of an 80-unit affordable housing complex between Atkinson Lane and Brewington Avenue that could break ground early next year. The project, a part of a multiphase development plan approved some two decades...

1993 mural gets new life, larger footprint

yermo aranda
WATSONVILLE—Work began over the weekend on a major restoration of a long-standing outdoor mural at the La Manzana center. Muralist Guillermo “Yermo” Aranda, who is the creative drive behind scores of murals around Santa Cruz County, Salinas and San Diego, said it was time to...

Wood-fired pizza restaurant opens doors in Watsonville

WATSONVILLE—A new wood-fired pizza restaurant recently opened in the East Lake Village Shopping Center. Sandwiched between the Villager bar and Carmona’s BBQ and Catering, Uncie Ro’s is the latest addition to the busy center. “We’re just happy to be able to open our doors to...

Man, 82, dies in Watsonville mobile home fire

watsonville fire
A man died late Saturday night in a fire that destroyed a mobile home in Watsonville.

Calabasas students plant garden at Whisky Hill Farms

An eager group of fifth graders filed through fresh beds of dirt at Whisky Hill Farm (WHF) in Watsonville Sept. 13, ready to plant their very own seedlings.  Laura Arnow’s fifth grade class from Calabasas Elementary School were there to finally transplant crops they had...
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Prep Athletes of the Week: MVC’s Boston Ashe; St. Francis’ Maya...

The Pajaronian’s Prep Athletes of the Week were selected based on their performances during the week of Sept. 8-14. Coaches and athletic directors are...