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Watsonville
March 24, 2026

PV Chamber announces 59th Annual Awards honorees

pajaro valley chamber of commerce and agriculture awards
WATSONVILLE—In early February of 2020, the Pajaro Valley Chamber of Commerce and Agriculture held its Annual Awards Dinner. It was one of the last major events in South County before the pandemic shut things down six weeks later. The dinner returns this year on July...

Photo: Badge pinning for WPD

watsonville police department badge pinning
A Promotional and Badge Pinning ceremony by Watsonville Police Department was held Wednesday at the Watsonville City Council Chambers. Among the host of awards and promotions, eight officers formally had their badges pinned to their uniforms. Due to the pandemic some of the officers...

Gov. Newsom calls for Monterey County restaurants​ to close indoor dining

newsom monterey county
MONTEREY COUNTY—Businesses across the Pajaro River Bridge were dealt another tough blow this week, as Gov. Gavin Newsom on Monday called for Monterey County restaurants, wineries, movie theaters, zoos, museums and card rooms to close their indoor operations.  Newsom also said the county’s bars must...

Red Cross blood shortage continues

Thousands of people have responded to the emergency call for blood and platelet donations issued by the American Red Cross in early July. Still, there continues to be an emergency need for donors of all blood types, especially type O, to give now to address a severe blood shortage.

Jim Barsi—owner of Barsi’s Liquor Store—dies

Jim Barsi talks about the sale of Barsi's Liquor Store in 2019.
James Joseph “Jim” Barsi, who ran his eponymous liquor store on East Lake Avenue for a half-century before selling the business and retiring in 2019, died on Jan. 26. He was 83.  Eddie Casillas said he began working for Barsi when he was 16, and...

Sprawling mosaic project in sixth phase

WATSONVILLE—Work has resumed on Watsonville Brillante, a massive outdoor mural project on the exterior walls of the six-story Civic Plaza parking garage. The new installation features colorful panels depicting cultures from around the globe, plus panels for all 32 states of Mexico. The work is...

Online, local sales buoy Watsonville’s finances during pandemic

Watsonville
WATSONVILLE—Thanks in part to a massive surge in online sales, the City of Watsonville is adding roughly $1.7 million to its 2020-21 fiscal year budget. The allocation, unanimously approved by the City Council at Tuesday’s virtual meeting, means some departments will bring back positions originally...

PHOTO: Family places altar for Watsonville shooting victim

homicide altar mckenzie avenue
A large altar has been set up on the 700 block of McKenzie Avenue in Watsonville where Van Michael Turner was shot and killed Aug. 4. Family and friends have placed flowers, votive candles, photos and more at the site. One family member confirmed...

County beaches featured in national show

Santa Cruz made NBC’s Today show early Friday with ample video footage showing people enjoying Cowell’s Beach next to the Santa Cruz Municipal Wharf. Their news team was covering parts of the golden state and in particular, Santa Cruz County, after the beaches and...

Iconic Santa Cruz florist expands into East Lake Village

Ferrari Florist Brian Marilyn Piazza
WATSONVILLE—On Dec. 1, the East Lake Shopping Center in Watsonville welcomed its newest addition. Ferrari Florist, located at 928 East Lake Ave., is now the third store for the 74-year-old business in Santa Cruz County.  Five years ago, Brian and Marilyn Piazza noticed that a...
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Drama students at Pajaro Valley High School work through a rehearsal of “"Zoot Suit"” Monday.

Pajaro Valley High to stage ‘Zoot Suit’

The play “Zoot Suit” made its first appearance on Aug. 17, 1978, at the Mark Taper Forum in Los Angeles.It was a watershed moment,...