Watsonville Film Festival to host social at PVA tonight
WATSONVILLE—The Watsonville Film Festival (WFF) will host a gathering at Pajaro Valley Arts (PVA) tonight to celebrate the organization’s first cohort of Cine se Puede fellows.
The Cine se Puede fellowship launched last year. It offers support to local up-and-coming filmmakers through a financial stipend,...
Watsonville’s Couch Distributing sold
WATSONVILLE—Couch Distributing Company, Inc. announced to its employees Tuesday that after nearly a half-century of service it is selling its distribution business to Fresno-based Donaghy Sales, LLC.
Established in 1973 Couch Distributing Company has been the leading beer and beverage distributor in Santa Cruz, Monterey...
Condado aprueba multas por infracciones de salud, incluidas las mascarillas
CONDADO DE SANTA CRUZ—La Junta de Supervisores del Condado de Santa Cruz aprobó una ordenanza temporal que permitirá el condado emitir multas a las personas que violen las órdenes de salud, incluido no usar una cubierta facial donde sea necesario.
El nuevo código del condado...
Santa Cruz to host MLK celebrations
On Monday, the City of Santa Cruz will hold its Martin Luther King march, an event co-hosted by the city’s NAACP chapter and its police department.
The Chop Shop moving downtown
WATSONVILLE—A popular local barbershop will soon move to downtown Watsonville.
The Chop Shop is planning to relocate from the city’s outskirts on Freedom Boulevard to the corner of Main Street and East Lake Avenue, according to owner Gabino Varela.
The 471 Main St. location currently houses...
Public input sought on Ramsay Park Nature Center design
The City of Watsonville, Watsonville Wetlands Watch (WWW), and Community Arts & Empowerment are teaming up to design and install a new mosaic mural for the entrance wall of the new Nature Center scheduled to open in Ramsay Park in late 2025.
The artwork includes...
Schools, organizations grapple with coronavirus response
SANTA CRUZ COUNTY—The World Health Organization on Wednesday classified COVID-19 as a pandemic, as lawmakers and leaders worldwide grapple with rapidly growing numbers of cases.
There are now more than 118,000 cases in 114 countries, and 4,291 people have died. Thousands more have been hospitalized,...
Watsonville’s Wine, Beer & Art Walk returns Aug. 20
WATSONVILLE—In 2018, the inaugural Wine, Beer & Art Walk was held in downtown Watsonville.
The event was a big success, selling out and seeing hundreds of people strolling along the downtown corridor, checking out local businesses while sampling local wine and brews and viewing local...
New mural adorns County’s new Behavioral Health facility
WATSONVILLE—A new mural against an exterior wall of the new Adult and Children’s Behavioral Health facility in the County complex on Freedom Boulevard is nearing completion.
Watsonville artist Bruce Harman said he started the massive work at the end of August and has squeezed in...
Downtown Watsonville survey results to be released Dec. 15
WATSONVILLE—The City of Watsonville at a Dec. 15 public meeting will release the results of a recent survey that asked the community about its views and vision for the downtown corridor.
The virtual gathering is part of the City’s Downtown Watsonville Specific Plan (DWSP) endeavor,...
Watsonville City Council to mull plastic bag, oversize vehicle parking ordinances
The Watsonville City Council on Tuesday is set to consider two ordinances aimed at reducing plastic waste at retail checkouts and tightening rules on...






















