News

WATSONVILLE—The Watsonville Film Festival (WFF) will host a gathering at Pajaro Valley Arts (PVA) tonight to celebrate the organization’s first cohort of Cine se Puede fellows.  The Cine se Puede fellowship launched last year. It offers support to local up-and-coming filmmakers through a financial stipend,...

WATSONVILLE—Couch Distributing Company, Inc. announced to its employees Tuesday that after nearly a half-century of service it is selling its distribution business to Fresno-based Donaghy Sales, LLC. Established in 1973 Couch Distributing Company has been the leading beer and beverage distributor in Santa Cruz, Monterey...

CONDADO DE SANTA CRUZ—La Junta de Supervisores del Condado de Santa Cruz aprobó una ordenanza temporal que permitirá el condado emitir multas a las personas que violen las órdenes de salud, incluido no usar una cubierta facial donde sea necesario. El nuevo código del condado...

On Monday, the City of Santa Cruz will hold its Martin Luther King march, an event co-hosted by the city’s NAACP chapter and its police department.

WATSONVILLE—A popular local barbershop will soon move to downtown Watsonville. The Chop Shop is planning to relocate from the city’s outskirts on Freedom Boulevard to the corner of Main Street and East Lake Avenue, according to owner Gabino Varela. The 471 Main St. location currently houses...

The City of Watsonville, Watsonville Wetlands Watch (WWW), and Community Arts & Empowerment are teaming up to design and install a new mosaic mural for the entrance wall of the new Nature Center scheduled to open in Ramsay Park in late 2025.  The artwork includes...

SANTA CRUZ COUNTY—The World Health Organization on Wednesday classified COVID-19 as a pandemic, as lawmakers and leaders worldwide grapple with rapidly growing numbers of cases. There are now more than 118,000 cases in 114 countries, and 4,291 people have died. Thousands more have been hospitalized,...

WATSONVILLE—In 2018, the inaugural Wine, Beer & Art Walk was held in downtown Watsonville. The event was a big success, selling out and seeing hundreds of people strolling along the downtown corridor, checking out local businesses while sampling local wine and brews and viewing local...

WATSONVILLE—A new mural against an exterior wall of the new Adult and Children’s Behavioral Health facility in the County complex on Freedom Boulevard is nearing completion.  Watsonville artist Bruce Harman said he started the massive work at the end of August and has squeezed in...

WATSONVILLE—The City of Watsonville at a Dec. 15 public meeting will release the results of a recent survey that asked the community about its views and vision for the downtown corridor. The virtual gathering is part of the City’s Downtown Watsonville Specific Plan (DWSP) endeavor,...