Watsonville business owner harnesses the power of social media
When the pandemic first hit, many retail stores across the globe were forced to shut down their brick-and-mortar locations and transitioned to online shopping, using virtual platforms to display and sell items.
For Sindy Hernandez, designer and owner of Queen’s Shoes & More in Watsonville,...
Maddy Middleton’s killer pleads guilty, could be released at 25
SANTA CRUZ—The man who was 15 when he kidnapped, raped and murdered 8-year-old Madyson “Maddy” Middleton in 2015 pleaded guilty to the charges on Tuesday, setting the stage for a sentencing that could see him released by the time he is 25.
That is because...
Local bands perform virtual show in San Francisco
On April 3, two local bands were invited to perform at a special live streamed concert at The Complex, a recording and production space in the heart of San Francisco.
Bayview, a three-piece rock group made up of school friends Adam Renteria, Keith Rayburn and...
Watsonville man injured in honey oil lab explosion
PRUNEDALE—A 35-year-old Watsonville man was injured in a butane honey oil lab explosion in Prunedale Monday.
Francisco Ponce was in the area when Monterey County Sheriff’s Office deputies arrived at the 16000 block of Meridian Road around 3pm to investigate a report of an explosion.
Ponce...
Johnson & Johnson pause not expected to slow county’s vaccine efforts
SANTA CRUZ COUNTY—Though the use of the Johnson & Johnson vaccine will be delayed for an undetermined amount of time, the pause of the single-dose inoculation is not expected to significantly slow the county’s vaccination efforts.
That’s according to Santa Cruz County spokesman Jason Hoppin,...
Mass vaccine clinic hopes to reach Pajaro, Las Lomas residents
PAJARO—A mass vaccination clinic in Pajaro aimed at North Monterey County residents struggling to find the vaccine will go on as planned Friday, thanks to quick work from Dignity Health-Dominican Hospital and organizer Pajaro Valley Prevention and Student Assistance (PVPSA).
PVPSA CEO Erica Padilla-Chavez says...
All-girls pump track clinic held at Ramsay Park
WATSONVILLE—A group of young girls aged 6 to 11 lined up with their bikes at Ramsay Park on Sunday afternoon, eager to learn about riding the park’s new pump track.
The free clinic was organized by Bike Santa Cruz County with the help of the...
Two bodies pulled from sunken vehicle in Moss Landing Harbor
MOSS LANDING—Two women died after their car plunged into the water of Moss Landing Harbor sometime late Friday night or early Saturday morning.
The Monterey County Sheriff’s Office has identified the victims as Maria Vanessa Carrango, 35, and Esther Monique Espinoza, 28, both of Salinas....
Discussions between city, Fox Theater owner on City Council agenda
WATSONVILLE—The Watsonville City Council on Tuesday will receive an update of ongoing talks between the city and Fox Theater owner Hank Garcia for the possible purchase or lease of the historic cinema in downtown.
The item is included in the City Council’s closed session agenda...
State of play: County, PVUSD lending aid to solve city’s parks shortfall
WATSONVILLE—Watsonville Parks and Community Services Director Nick Calubaquib says since he was hired in 2018 that he has seen county officials make a stronger effort to reinvest in South County’s parks. That same year, the County of Santa Cruz finalized its parks strategic plan,...
6 Trusted Providers to Buy Instagram Likes and Followers (Safe and...
This article was contributed by Social Boosting
Instagram growth in 2026 isn't easy. Reach is tighter, the algorithm is pickier and getting noticed organically feels...























