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November 1, 2025

Van’s Shoes finds new location

Owner Jim van Lanen said the move comes as an adjustment to the market, especially in that “more people and buying goods online.”

Try This | July 12, 2019

A weekly column that celebrates local businesses — especially eateries, watering holes, coffee shops and the like.

What's going on? | July 13-19

Events calendar for July 13-19.

BirchBark Foundation celebrates 6th year, 300th saved pet

As costs for pet care continue to rise, the BirchBark Foundation is celebrating its sixth year, aiming to support owners who have pets with a life-threatening, catastrophic medical crisis and can’t afford the emergency medical care required.

Relay For Life returns to Watsonville this weekend

Relay For Life of Watsonville last year raised $115,207, and has totaled roughly $1.4 million over its 17-year run.

Movie Review: 'Yesterday' pays homage to the Fab Four

There is no denying the impact The Beatles had on popular music and culture.

Art in the open

Fifty-seven artists have been canvassing the Pajaro Valley recently, building an opus of paintings as part of the Plein Air: Our Bounty exhibit that will open at Pajaro Valley Arts Aug. 14.

Photo Gallery, July 12, 2019

Pajaronian Photo Gallery, July 12, 2019

El Pájaro celebrating 40 years of helping businesses

El Pájaro CDC this year is celebrating 40 years of transforming people’s lives through entrepreneurship by taking the confusion, guesswork and complexity out of starting small businesses. By offering technical, legal, financial and managerial assistance, El Pájaro CDC has helped launch and nurture small businesses while bolstering economic development within the community.

Stolen plane reportedly plunged into sea

Watsonville Police announced Thursday that the man who allegedly stole a small airplane out of Watsonville Municipal Airport (WMA) on June 26 appears to have flown the Cessna 172 SP Skyhawk into the sea.
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Music in the Plaza

Calles Libres returns to Watsonville after a 7-year hiatus

The public is invited to the Calles Libres (Free Streets) community celebration on the streets of downtown for a car-free festival honoring Día de...