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January 26, 2026

Hundreds get free backpacks

More than 400 area students were given a running start for the upcoming school year when they were presented with free backpacks loaded with school supplies Saturday in an upbeat gathering in Watsonville Plaza.  Thanks to the Salvation Army in Watsonville, Freedom Rotary Club, Scouting...

Queer Youth Award winners honored

The Watsonville City Council on Tuesday honored the winners and nominees of the Queer Youth Leadership Awards.

PHOTO: Quilt show returns to fairgrounds

The 2019 Pajaro Valley Quilt show was held this week at the Santa Cruz County Fairgrounds.

PHOTO: Ag History Project celebrates harvest

The 33rd annual Harvest Dinner, which is one of the Agricultural History Project's main fundraisers, featured a dinner prepared by Monterey Bay Caterers and a live and silent auction.

Business of the Month | July, 2019

Business of the Month for July 2019.

Organic farming in focus

Local organic farming and the healthy foods that come from them took center stage June 16 at the first ever Día de Esperanza Community Festival. The event, put on by 40 volunteers and drew around 300 people, was staged across the rolling slopes of Esperanza...

PVUSD Superintendent launches student advisory council

More than three dozen students from every high school within Pajaro Valley Unified School District’s boundaries gathered in the district’s boardroom Tuesday for a first-of-its kind meeting with Superintendent Heather Contreras. The Superintendent Student Advisory Meeting, which Contreras said will occur at least six times...

Palms planted at transit center

The Parks and Community Services Department recently planted four large Queen Palms in front of the Watsonville Transit Center on Rodriguez Street.

Capitola man dies in solo car crash

An 81-year-old man died Monday afternoon after driving his 2016 Chevrolet Spark into a utility pole on Soquel Drive in Santa Cruz.

PHOTO: Big rig stuck on Beach Road

Sunk into dirt after left on edge of farm
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How are watsonville late-night businesses adapting to changing entertainment habits

How Are Watsonville’s Late-Night Businesses Adapting to Changing Entertainment Habits?

Published in cooperation between Cardplayer and Pajaronian Evening routines in Watsonville look different than a decade ago. Where late nights once revolved around a narrow...

Alliances in turmoil

Boys To Men