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Watsonville
August 15, 2025

Embracing a tradition

On Wednesday, Sept. 13 the Santa Cruz County Fairgrounds will open its gates once again for five days of family-friendly fun.

Open Farm Tours returns to the Pajaro Valley

Farms across the Pajaro Valley will open to the public for two days of family-friendly activities Oct. 12-13.

State prioritizes farmworkers for Covid-19 vaccinations

CALIFORNIA—As California deals with a surge of Covid-19 cases, hope is in sight as the vaccine begins to be administered to healthcare workers and long-term care residents. And on Jan. 13, Gov. Gavin Newsom declared that farmworkers would be included in the next tier. The announcement...

Sambrailo sees major growth in sustainable packaging line

WATSONVILLE—When Santa Cruz-based natural foods store Staff of Life opened its second location in Watsonville in March, employees from Sambrailo were pleased to see their products featured front and center. Fresh, organic vegetables and fruit in the store’s produce aisle were nestled inside Sambrailo’s sustainable...

Conference probes climate change and farms

WATSONVILLE—Pajaro Valley’s agriculture businesses and the employees that keep them running are starting to feel the heat, literally. Rising temperatures and more frequent heat waves and wildfires are growing concerns for farmers in the typically cool, coastal stretch of land that overlaps Santa Cruz and...

Monterey County Fair announces 2017 award winners

The 81st Annual Monterey County Fair, held Aug. 31-Sept. 4, has announced the winners of its Home Arts Sweepstakes, Assorted Home Arts Awards and Gardens and Floriculture department awards, as well as the local 4-H and FFA club winners.

A cleaner future

Like many agricultural businesses in the Pajaro Valley, Sambrailo Packaging, the Watsonville-based packaging company that has been involved in the agricultural industry for the past 94 years, got its start in apples.

California added to SNAP online pilot program

CALIFORNIA—U.S. Secretary of Agriculture Sonny Perdue recently announced the approval of a California and Arizona request to provide online purchasing of food to Supplemental Nutrition Assistance Program (SNAP) households.  This approval will allow these states to expedite the implementation of online purchasing with currently authorized...

True Leaf named Second Harvest’s top donor

In a roomful of elected officials and non-profit agencies from all corners of Santa Cruz County, Second Harvest Food Bank revealed San Juan Bautista-based True Leaf Farms as its choice for 2019 Food Industry Donor of the Year. The ceremony served as the lunch event...

Irrigation enhancement project helps farmers regulate water usage

A new irrigation enhancement project has seen positive results for farmers in the San Joaquin Valley.
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Emmett M. Geiser Field overhaul project nearly complete at Watsonville High

After decades of proposals and campaigns, Watsonville High School is on the verge of completing its $5 million-plus major overhaul of Emmett M. Geiser...