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Watsonville
August 15, 2025

Watsonville farm, biotech company receives major grant from USDA

Since 2009, Blume Industries (BI) and Whiskey Hill Farms (WHF) have jointly operated a research and development incubator in Watsonville, aiming to find regenerative solutions for food, fuel and waste management. And now they will have the opportunity to expand their reach, sharing what they...

Pioneer Organic farmers to field test new organic strawberry starts

In recognition of their research to improve organic strawberry farming systems, Organic Advocacy and Farm Fuel Inc. have been awarded a grant to study organic strawberry transplant (start) performance in Santa Cruz and Monterey counties.

Farm Discovery hosts annual benefit dinner at Live Earth Farm

A sweeping view of the Pajaro Valley and the Santa Cruz Mountains greeted guests to Farm Discovery’s benefit dinner Saturday evening at Live Earth Farm.

California ranches, farms take a hit

CENTRAL COAST—Pandemic-related losses to California farms, ranches and agricultural businesses will range between $5.9 billion and $8.6 billion this year, according to an economic study released June 23. The analysis says the state’s $50 billion agricultural sector has already suffered $2 billion in losses so...

California Pajarosa navigates a changing industry

Business at California Pajarosa Floral, one of Watsonville’s last remaining large flower growers, has altered drastically since the outbreak of Covid-19 last year. Already dealing with an evolving industry before the pandemic due to growth in offshore production, things came to a sudden halt at...

Ag industry reeling from floods

PAJARO VALLEY—As the intense series of atmospheric river storms wane, many farmers and agriculture workers across the state of California are left reeling from flood impacts. Many streams, creeks and major rivers in Northern and Central California overflowed their banks during the deluge, sending water...

Farmer talks sprouts, philanthropy

Bontadelli Farms hard at work after successful growing season.

National Agriculture Day scholarship, contest winners announced

WATSONVILLE—For years the Santa Cruz County Farm Bureau (SCCFB) and the Agri-Culture organization have hosted the National Agriculture Day Spring Luncheon. However, due to the current COVID- 19 pandemic, the March 18 event was postponed, and its future remains uncertain. Despite this, the two groups...

Farm Discovery at Live Earth raises $87K for education, produce programs

WATSONVILLE—Watsonville-based organization Farm Discovery at Live Earth announced that it raised $87,800 at its annual benefit dinner on Sept. 24. “Mesa: Farm Discovery Fall Feast in the Fields” was held at Live Earth Farm in Watsonville, and drew attendance from across the region. Guests were...

Nonprofits, community groups celebrate farmworkers as lawmakers call for more support

watsonville farmworkers covid-19
WATSONVILLE—After working a long shift picking strawberries and greens, dozens of farmworkers and their families received the royal treatment thanks to a new program from El Pájaro Community Development Corporation. Called the Farmworker’s Family Dinner, the initiative treated 38 families—roughly 230 people—to meals from El...
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Emmett M. Geiser Field overhaul project nearly complete at Watsonville High

After decades of proposals and campaigns, Watsonville High School is on the verge of completing its $5 million-plus major overhaul of Emmett M. Geiser...