84 F
Watsonville
September 17, 2025

County agriculture copes with heat, fires

The worst wildfires in California’s history have burned more than 3 million acres, about 3 percent of the state’s total acreage, and included Santa Cruz County vineyards, orchards and tree farms. The fires scorched fields, destroyed barns, melted irrigation lines and disrupted power, water...

Conference probes climate change and farms

WATSONVILLE—Pajaro Valley’s agriculture businesses and the employees that keep them running are starting to feel the heat, literally. Rising temperatures and more frequent heat waves and wildfires are growing concerns for farmers in the typically cool, coastal stretch of land that overlaps Santa Cruz and...

Berry yields dip as harvest wraps up

Santa Cruz County
WATSONVILLE—California’s strawberry season is coming to a close. While sales remained strong throughout the summer, growers have seen production dip slightly. Carolyn O’Donnell, communications director for the California Strawberry Commission (CSC), said that after the season’s initial hardships, things eventually leveled off and demand actually...

Farmers markets bounce back

Grocery shopping is a different experience than what it was before the Covid-19 pandemic. Between long lines and being in close-quarters, navigating an indoor store can be a challenging and not altogether comfortable experience.  This is why many farmers markets across the Monterey Bay campaigned...

Ag industries buoyed by federal loans

CENTRAL COAST—The Paycheck Protection Program helped save at least 17,000 agricultural jobs throughout the tri-county area, according to data released by the Small Business Administration on July 6. The program, a part of the more than $2 trillion Coronavirus Aid, Relief and Economic Security (CARES)...

California ranches, farms take a hit

CENTRAL COAST—Pandemic-related losses to California farms, ranches and agricultural businesses will range between $5.9 billion and $8.6 billion this year, according to an economic study released June 23. The analysis says the state’s $50 billion agricultural sector has already suffered $2 billion in losses so...

Strawberry industry settles after hectic start to season

Strawberry season in the Pajaro Valley is in full swing, and experts are reporting that demand has steadily increased despite a difficult kickoff. As the Covid-19 pandemic hit the California region in mid-March, strawberry producers initially saw a spike in sales. But it was soon...

Watsonville organization establishes produce distribution

WATSONVILLE—Every year Farm Discovery at Live Earth aims to reach thousands of young people to teach them about farming, nutrition and health, environmental literacy and more. The organization is headquartered at Watsonville’s Live Earth Farm, which plants crops in the fall that are eventually...

Supervisor Friend hosting tele-town hall to discuss farmworker protections

Zach Friend
Santa Cruz County Supervisor Zach Friend tonight will host a tele-town hall from 6-7pm with guest Tom AmRhein to talk about the Santa Cruz County Farm Bureau’s response to the Covid-19 pandemic. AmRhein, the former president of the Farm Bureau and the current chair of...

Supervisors delay decision on animal rules

santa cruz county animal rules
SANTA CRUZ—The Santa Cruz County Board of Supervisors on Tuesday tabled a motion to make changes to the county’s animal welfare rules after organizations that run animal-based events expressed concern about the rules’ effects. The new rules would, among other things, have prohibited using live...
7,695FansLike
4,949FollowersFollow
2,895FollowersFollow

Prep Athletes of the Week: MVC’s Boston Ashe; St. Francis’ Maya...

The Pajaronian’s Prep Athletes of the Week were selected based on their performances during the week of Sept. 8-14. Coaches and athletic directors are...