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Watsonville
June 9, 2025

California added to SNAP online pilot program

CALIFORNIA—U.S. Secretary of Agriculture Sonny Perdue recently announced the approval of a California and Arizona request to provide online purchasing of food to Supplemental Nutrition Assistance Program (SNAP) households.  This approval will allow these states to expedite the implementation of online purchasing with currently authorized...

True Leaf named Second Harvest’s top donor

In a roomful of elected officials and non-profit agencies from all corners of Santa Cruz County, Second Harvest Food Bank revealed San Juan Bautista-based True Leaf Farms as its choice for 2019 Food Industry Donor of the Year. The ceremony served as the lunch event...

USDA announces new feeding program

WASHINGTON, D.C.—U.S. Secretary of Agriculture Sonny Perdue announced March 17 a collaboration with the Baylor Collaborative on Hunger and Poverty, McLane Global, PepsiCo and others to deliver nearly a million meals per week to students in a limited number of rural schools closed due...

Ag History Project works on newest restoration

In a barn tucked away in a corner of the Santa Cruz County Fairgrounds, volunteers from the Agricultural History Project are hard at work restoring a piece of the past.

A cleaner future

Like many agricultural businesses in the Pajaro Valley, Sambrailo Packaging, the Watsonville-based packaging company that has been involved in the agricultural industry for the past 94 years, got its start in apples.

Ag Tech Summit returns to Hartnell College

NOTE: This article was contributed by the King City Rustler SALINAS—The Salinas Valley Ag Tech Summit returns to Hartnell College on March 17-18, promising another deep dive into the latest tactics, equipment and thinking to maximize profit and consumer satisfaction in the fresh produce industry. The...

Irrigation enhancement project helps farmers regulate water usage

A new irrigation enhancement project has seen positive results for farmers in the San Joaquin Valley.

CDFA seeks members for advisory committee

CALIFORNIA—The California Department of Food and Agriculture (CDFA) is currently accepting applications from stakeholders interested in serving on a Registered Service Agency (RSA) Advisory Committee. Business and Professions Code (BPC), Division 5, Chapter 5.5, Section 12541 authorizes the RSA Advisory Committee to advise the Department...

Watsonville City Council ends zoom participation option at public meetings

Watsonville city council
The Watsonville City Council on Tuesday voted to end public comment via Zoom at its meetings, a decision spurred by two racist 'zoom bomb' calls made anonymously on Oct. 24. The city of Capitola also experienced so-called “Zoom-bombs” around the same time. In the calls, both...

Education to empower

The Agriculture and Land-Based Training Association (ALBA) aims to give opportunities to aspiring farmers through various training programs. In the classroom and on the field, students at ALBA are taught everything from crop planning to business management.
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Pajaro Valley Collaborative’s ‘call to action’

If cuts to food assistance programs proposed under President Donald Trump’s “Big, Beautiful Bill” are approved by the U.S. Senate, it would cripple the...