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Watsonville
June 6, 2025

81st Annual Monterey County Fair celebrates ‘Summer of Love’

Celebrate the “Summer of Love” at the 81st Annual Monterey County Fair, Aug. 31 to Sept. 4, in Monterey, where more than 75,000 fairgoers are expected to come together for fun activities and events at the fairgrounds nestled on 22 oak-studded acres in the city.

Embracing a tradition

On Wednesday, Sept. 13 the Santa Cruz County Fairgrounds will open its gates once again for five days of family-friendly fun.

Paso Robles Lavender Festival returns for ninth year

About 3,000 people with lavender shopping bags in-hand converged on the Paso Robles Downtown City Park to enjoy the Ninth Annual Paso Robles Lavender Festival, July 8, hosted by the Central Coast Lavender Growers Association and the Paso Robles Main Stree

A cleaner future

Like many agricultural businesses in the Pajaro Valley, Sambrailo Packaging, the Watsonville-based packaging company that has been involved in the agricultural industry for the past 94 years, got its start in apples.

Watsonville's Whiskey Hill Soils offers organic worm castings

With the growing demand for organic alternatives in every aspect of agriculture, it is no surprise that worm castings have grown so popular with growers in recent years.

Watsonville gears up for annual Strawberry Festival

The annual Watsonville Strawberry Festival will be held Aug. 5 and 6 downtown.

California Strawberry Commission supports every aspect of the industry

The record-breaking 2017 rainy season gave rise to many challenges and opportunities for California farmers. Some crops were waterlogged, unable to thrive in such wet conditions. But as for the Pajaro Valley’s primary crop — strawberries — this past winte

100 years and counting

On June 22, the Santa Cruz County Farm Bureau will call to order at its annual meeting for the 100th time.

Auction raises $2.1M at Salinas Valley Fair

With the theme “Cowboy Up and Wind Down,” the 2017 Salinas Valley Fair brought thousands of visitors to South County and featured the annual Junior Livestock Auction, which raked in $2.1 million from the sale of 950 animals.

Paso Robles Lavender Festival returns

Far more than just a pretty face, lavender — with its tiny purple blooms and distinctive perfume — has become one of the most popular plants all across the county. To celebrate its many purposes, the Central Coast Lavender Growers Association and Paso Rob
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Monterey County Supervisor Luis Alejo

How Farmworkers Outlawed ‘El Cortito’ 50 Years Ago

For decades in the Salinas Valley, the short-handle hoe, known as “El Cortito,” was used for weeding and thinning rows of crops that kept...