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Watsonville
June 8, 2025

Guy George selected as Farmer of the Year

WATSONVILLE—Guy George has been selected as the 2022 Farmer of the Year by the Santa Cruz County Farm Bureau. The annual award is presented to farmer(s) who have contributed “beyond their normal farming duties to help the community,” according to SCFB.  George has been farming in...

Strawberries once again take top spot as crop values rise

MONTEREY COUNTY—Monterey County agriculture’s gross production value bounced back by 4.8% in 2021 to just over $4.1 billion, despite the ongoing Covid-19 pandemic that also resulted in supply chain shortages. This increase represents a $190 million rise from 2020, when the gross production value was...

Esperanza Community Farms receives $50k grant

Since 2017, Esperanza Community Farms in Watsonville has provided affordable organic produce to hundreds of local families, while aiming to promote healthy eating, sustainability and economic justice.  And now, thanks to a $50,000 grant from the No Kid Hungry Centering Equity Fund, Esperanza has linked...

Pilot program weighs notification of pesticide use

WATSONVILLE—A new pilot program to inform residents of hazardous pesticide applications at area farmlands, under the umbrella of the Santa Cruz County Agricultural Commissioner’s Office, will go into motion in August.  The program was outlined by Agricultural Commissioner Juan Hidalgo at a community meeting at...

Driscoll’s to build first commercial vertical strawberry farm

One year after announcing a new research and development partnership to grow strawberries indoors, Watsonville-based Driscoll’s and Plenty Unlimited Inc. are building a new indoor vertical strawberry farm.  Together, the companies aim to accelerate the growth of Driscoll’s top crop by using Plenty’s growing platform. According...

Pesticide use discussed in community meeting

WATSONVILLE—A group of residents from Watsonville's senior neighborhoods gathered at the Pajaro Village Club House last week to hear a presentation on pesticide use, and on an upcoming pilot project to notify residents on nearby applications. Hosted by the Center for Farmworkers Families, Safe Ag...

Farm, biotech company secures more grants for education programs

In 2021, biotech company Blume Industries (BI) and Whiskey Hill Farms (WHF) became recipients of The Farmer Rancher Grant, a major grant from the U.S. Department of Agriculture’s (USDA) Western Division of Sustainable Agriculture Research and Education (SARE). The grant aims to support farmers and...

Eco Farm keynote addresses food sovereignty for Indigenous communities

In 2014 Elizabeth Hoover, associate professor in Environmental Science, Policy, and Management at UC Berkeley, set out on a road trip across the U.S. Hoover covered 20,000 miles over four months, visiting 29 different Indigenous communities and asking everyone she met one question: How do...

Farm Bureau’s Spring Luncheon returns March 16

2021 National Ag Day Luncheon
WATSONVILLE—March is National Agriculture Month, a time meant to honor the role of the agricultural industry in the United States. National Ag Day 2022, organized by the Agriculture Council of America, will land on March 23, with activities and contests held nationwide. For the first...

EcoFarm rescheduled as a virtual conference in March

CENTRAL COAST—Executive director of the Ecological Farming Association (EcoFarm) Andy Fisher had only been in the position for six months before the pandemic hit California.  Fortunately, Fisher and his team had been able to hold their 40th annual conference in Pacific Grove that January. But...
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Community comes together to repaint Black Lives Matter mural

More than 40 volunteers spent hours Saturday refreshing the massive Black Lives Matter street mural that is sprawled along Center Street in front of...