see's candies watsonville square
Such treats, plus a lot more, are now available at the new pop-up store of See's Candies in Watsonville Square. Photo: Tarmo Hannula/The Pajaronian

Peanut brittle, milk, dark and white chocolates, pecan buds, hazelnut truffles, butterscotch squares, chocolate walnut fudge—does this list have your attention?

If so, good news is here: See’s Candies has opened a pop-up store in Watsonville as a test run.

Situated in Watsonville Square, a few doors from Nob Hill at 1878 Main St., the chain business has been a pillar of American manufactured and distributed candy since 1921.

“I think it would be fantastic if they opened here in Watsonville,” said Kelli Allyn, who took time recently to purchase a large shopping bag full of sweet treats at the pop-up store. “To be able to shop here without the traffic in Santa Cruz would mean a lot to me. These make great gifts and they also have sugar-free items, which is a big plus for me. I’ve been going to See’s since I was knee-high.”

With its headquarters in South San Francisco, the nearest See’s Candies to Watsonville are 41st Avenue in Capitola, Monterey and Gilroy.

“See’s Candies is an icon of quality chocolate and gift-giving throughout much of the United States and we are thrilled they chose to open a test location in Watsonville,” said Shaz Roth, president/CEO of the Pajaro Valley Chamber of Commerce & Agriculture. “In the past, folks from the Pajaro Valley had to travel to locations in Capitola and Gilroy, so we truly hope our community will support their pop-up location here in Watsonville and encourage them to stay and keep that revenue local.”

For now, the store is testing the waters in the Pajaro Valley with a limited selection, from peanut brittle and Almond Royals to one- and two-pound boxes of milk chocolates that are gift-wrapped and other treats.

Plans now call for the store, at 1878 Main St., to stay open through Valentine’s Day to “See” how sales go.

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Tarmo Hannula has been the lead photographer with The Pajaronian newspaper in Watsonville since 1997. More recently Good Times & Press Banner. He also reports on a wide range of topics, including police, fire, environment, schools, the arts and events. A fifth generation Californian, Tarmo was born in the Mother Lode of the Sierra (Columbia) and has lived in Santa Cruz County since the late 1970s. He earned a BA from UC Santa Cruz and has traveled to 33 countries.


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