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September 23, 2021

Sheriff: Pleasure Point kidnapping victim was shot to death

SANTA CRUZ — The Santa Cruz County Sheriff’s Office on Monday said the man kidnapped from his Pleasure Point home on Oct. 1 was shot to death, and confirmed he was murdered.

Tushar Atre, 50, was kidnapped from his upscale oceanfront home about 3 a.m., and driven away in his girlfriend’s white 2007 BMW, according to SCCSO spokeswoman Ashley Keehn.

More than one person was at the residence when multiple people came to the house, investigators say.

Sheriff’s deputies found the BMW on the 24000 block of Soquel San Jose Road near the summit along with his body.

Atre ran his own company called AtreNet, which designed websites for corporations.

Investigators have said they are seeking multiple people in the case.

“We do believe this is an isolated incident,” Keehn said.

Anyone with information about the couple is asked to call the tip line at 454-7631.


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