Strawberry industry settles after hectic start to season
Strawberry season in the Pajaro Valley is in full swing, and experts are reporting that demand has steadily increased despite a difficult kickoff.
As the Covid-19 pandemic hit the California region in mid-March, strawberry producers initially saw a spike in sales. But it was soon...
Watsonville organization establishes produce distribution
WATSONVILLE—Every year Farm Discovery at Live Earth aims to reach thousands of young people to teach them about farming, nutrition and health, environmental literacy and more. The organization is headquartered at Watsonville’s Live Earth Farm, which plants crops in the fall that are eventually...
Supervisor Friend hosting tele-town hall to discuss farmworker protections
Santa Cruz County Supervisor Zach Friend tonight will host a tele-town hall from 6-7pm with guest Tom AmRhein to talk about the Santa Cruz County Farm Bureau’s response to the Covid-19 pandemic.
AmRhein, the former president of the Farm Bureau and the current chair of...
Supervisors delay decision on animal rules
SANTA CRUZ—The Santa Cruz County Board of Supervisors on Tuesday tabled a motion to make changes to the county’s animal welfare rules after organizations that run animal-based events expressed concern about the rules’ effects.
The new rules would, among other things, have prohibited using live...
Nonprofits, community groups celebrate farmworkers as lawmakers call for more support
WATSONVILLE—After working a long shift picking strawberries and greens, dozens of farmworkers and their families received the royal treatment thanks to a new program from El Pájaro Community Development Corporation.
Called the Farmworker’s Family Dinner, the initiative treated 38 families—roughly 230 people—to meals from El...
Assemblymember Rivas urges Gov. Newsom for more farmworker relief
By Jazmine Juarez, Special to the Pajaronian
WATSONVILLE—Assemblymember Robert Rivas (D-Hollister) is calling on Gov. Gavin Newsom to take urgent steps to protect farmworkers and the food supply chain in the wake of COVID-19.
Following reports of 41 agricultural workers being diagnosed with COVID-19 in...
National Agriculture Day scholarship, contest winners announced
WATSONVILLE—For years the Santa Cruz County Farm Bureau (SCCFB) and the Agri-Culture organization have hosted the National Agriculture Day Spring Luncheon. However, due to the current COVID- 19 pandemic, the March 18 event was postponed, and its future remains uncertain.
Despite this, the two groups...
California added to SNAP online pilot program
CALIFORNIA—U.S. Secretary of Agriculture Sonny Perdue recently announced the approval of a California and Arizona request to provide online purchasing of food to Supplemental Nutrition Assistance Program (SNAP) households.
This approval will allow these states to expedite the implementation of online purchasing with currently authorized...
Premiere Raspberries closing, laying off hundreds
WATSONVILLE—While some will be celebrating the birthday of activist and labor leader Cesar Chavez on March 31, a major raspberry grower in Watsonville will close its doors, and hundreds of employees will be laid off.
A representative at Premiere Raspberries, LLC confirmed the closure Thursday...
USDA announces new feeding program
WASHINGTON, D.C.—U.S. Secretary of Agriculture Sonny Perdue announced March 17 a collaboration with the Baylor Collaborative on Hunger and Poverty, McLane Global, PepsiCo and others to deliver nearly a million meals per week to students in a limited number of rural schools closed due...
Man shot on Freedom Boulevard Friday night
A man was taken to a trauma center Friday night after he was shot in the head while driving along Freedom Boulevard.
According to radio...





















