Berry yields dip as harvest wraps up
WATSONVILLE—California’s strawberry season is coming to a close. While sales remained strong throughout the summer, growers have seen production dip slightly.
Carolyn O’Donnell, communications director for the California Strawberry Commission (CSC), said that after the season’s initial hardships, things eventually leveled off and demand actually...
Farmers markets bounce back
Grocery shopping is a different experience than what it was before the Covid-19 pandemic. Between long lines and being in close-quarters, navigating an indoor store can be a challenging and not altogether comfortable experience.
This is why many farmers markets across the Monterey Bay campaigned...
Ag industries buoyed by federal loans
CENTRAL COAST—The Paycheck Protection Program helped save at least 17,000 agricultural jobs throughout the tri-county area, according to data released by the Small Business Administration on July 6.
The program, a part of the more than $2 trillion Coronavirus Aid, Relief and Economic Security (CARES)...
California ranches, farms take a hit
CENTRAL COAST—Pandemic-related losses to California farms, ranches and agricultural businesses will range between $5.9 billion and $8.6 billion this year, according to an economic study released June 23.
The analysis says the state’s $50 billion agricultural sector has already suffered $2 billion in losses so...
Strawberry industry settles after hectic start to season
Strawberry season in the Pajaro Valley is in full swing, and experts are reporting that demand has steadily increased despite a difficult kickoff.
As the Covid-19 pandemic hit the California region in mid-March, strawberry producers initially saw a spike in sales. But it was soon...
Watsonville organization establishes produce distribution
WATSONVILLE—Every year Farm Discovery at Live Earth aims to reach thousands of young people to teach them about farming, nutrition and health, environmental literacy and more. The organization is headquartered at Watsonville’s Live Earth Farm, which plants crops in the fall that are eventually...
Supervisor Friend hosting tele-town hall to discuss farmworker protections
Santa Cruz County Supervisor Zach Friend tonight will host a tele-town hall from 6-7pm with guest Tom AmRhein to talk about the Santa Cruz County Farm Bureau’s response to the Covid-19 pandemic.
AmRhein, the former president of the Farm Bureau and the current chair of...
Supervisors delay decision on animal rules
SANTA CRUZ—The Santa Cruz County Board of Supervisors on Tuesday tabled a motion to make changes to the county’s animal welfare rules after organizations that run animal-based events expressed concern about the rules’ effects.
The new rules would, among other things, have prohibited using live...
Nonprofits, community groups celebrate farmworkers as lawmakers call for more support
WATSONVILLE—After working a long shift picking strawberries and greens, dozens of farmworkers and their families received the royal treatment thanks to a new program from El Pájaro Community Development Corporation.
Called the Farmworker’s Family Dinner, the initiative treated 38 families—roughly 230 people—to meals from El...
Assemblymember Rivas urges Gov. Newsom for more farmworker relief
By Jazmine Juarez, Special to the Pajaronian
WATSONVILLE—Assemblymember Robert Rivas (D-Hollister) is calling on Gov. Gavin Newsom to take urgent steps to protect farmworkers and the food supply chain in the wake of COVID-19.
Following reports of 41 agricultural workers being diagnosed with COVID-19 in...
Mayor’s monthly update: Watsonville Municipal Airport inspiring curiosity and creating opportunities
Watsonville Municipal Airport is one of our community’s most unique assets.
While many people may think of airports simply as places where aircraft take off...






















