Arts & Culture

Field workers harvest a strawberry crop along San Andreas Road in Watsonville in 1954.

CALIFORNIA—Assemblymember Robert Rivas (D-Hollister) has been named Chair of the Assembly Agriculture Committee by Speaker Anthony Rendon (D-Lakewood). Raised in farmworker housing, Rivas represents the 30th Assembly District, which includes the agriculture-rich Salinas and Pajaro valleys on the Central Coast.  “My district is known as...

Edward Ortega of Ortega Berry Farms was recently selected by the Santa Cruz County Farm Bureau as the 2019 Farmer of the Year.

Like many agricultural businesses in the Pajaro Valley, Sambrailo Packaging, the Watsonville-based packaging company that has been involved in the agricultural industry for the past 94 years, got its start in apples.

Business at California Pajarosa Floral, one of Watsonville’s last remaining large flower growers, has altered drastically since the outbreak of Covid-19 last year. Already dealing with an evolving industry before the pandemic due to growth in offshore production, things came to a sudden halt at...

Members of Native Daughters prepare for a holiday event on Oct. 26, 1959 in Watsonville. (Sam Vestal/Pajaronian file)

Winds were so strong Saturday night that meteorologists issued a tornado warning on the  Central Coast including for Elkhorn and Prunedale, as well as areas around Aptos and Watsonville. Just after 8pm, some residents reported seeing a “funnel cloud” touch down on the 700 block...

WATSONVILLE—Watsonville-based organization Farm Discovery at Live Earth announced that it raised $87,800 at its annual benefit dinner on Sept. 24. “Mesa: Farm Discovery Fall Feast in the Fields” was held at Live Earth Farm in Watsonville, and drew attendance from across the region. Guests were...

Patrick and Teresa Royan were living in Los Gatos when they first discovered Pleasant Valley, a rural area in Aptos permeated with rolling hills, orchards, vineyards and pastures. The couple had been looking for a place to settle relatively close to the beach yet...