Arts & Culture

Arts Council Santa Cruz County announced that Santa Cruz County’s nonprofit arts and culture industry generated $68 million in economic activity in 2022, according to the newly released Arts & Economic Prosperity 6 (AEP6), a national economic and social impact study conducted by Americans...

“Emergence,” the latest exhibition at Pajaro Valley Arts, has opened at the Pajaro Valley Gallery, 37 Sudden St. The exhibit showcases 33 artists with more than 100 works in a wealth of mediums. Based on the definition of emergence—“coming into being or prominence”—the artwork features new...

Musicians, dancers and the public take part in a Mexican holiday tradition called La Rama Friday night in Watsonville Plaza. The first-ever such event in Watsonville was hosted by students in the dance class, Estrellas de Esperanza, taught by Ruby Vasquez. The purpose of...

Five students from Aptos and Watsonville high schools toured the historic Tor House and Hawk Tower in Carmel Saturday, a field trip designed to sharpen their interest and skills as young poets. The iconic stone home and tower, built above the rugged rocky coastline at...

What do you do when you’re a young rodeo rider, your whole family is known for professional rodeo, and a baby bull steps on your face? For Aptos musician Jake Nielsen, that turned out to be a pivotal moment in his musical journey. He was...

Pajaro Valley Arts (PVA) Board of Directors has chosen Miriam Anton as their new Executive Director.  Anton comes on board as the gallery gears up for the next decade of growth and transformation in their new space at the Porter Building in downtown Watsonville, the...

Artwork by more than 130 local artists has filled the walls of the Pajaro Valley Gallery in Watsonville with Pajaro Valley Arts’ first show of the year. “2024, Pajaro Valley Arts: 40 Years of Inspired Expression,” which runs Jan. 17–Feb. 25, spans a wealth of...

A new art exhibit, which includes workshops and a public tree planting, is set to open at Studio Judy G on Main Street in Watsonville on Jan. 21. “Trees to Be” features works by more than 50 artists and local organizations who deal with the...

Group from Veracruz will teach baile folklorico