Owners of La Perla in Watsonville living their ‘American dream’
WATSONVILLE—It has been three decades since Gabino Torres and Anna Martinez opened a small Mexican seafood restaurant on Main Street, a business they launched as a way to pair their love of their native cuisine with a drive to support their family.
La Perla del...
The Farm House opening in Watsonville
WATSONVILLE—If Dino Saavedra had it his way, he would open his new Watsonville restaurant this weekend.
“My dad just wants to start cooking already,” Saavedra’s daughter, Andrea Saavedra, said. “I think we’re all excited to open up.”
Dino and Andrea Saavedra will have to keep a...
New laundromat opens in East Lake Village
A new laundromat has opened in the East Lake Village Shopping Center.
Owner Robert Ruiz said Laundry Room features 30 driers and 35 heavy-duty washing machines that can handle from two to eight loads (80 pounds) of wash.
The 2,000-square-foot facility, which replaces a former laundromat...
New business to come to old Kmart building in Watsonville
A little more than two years after the former Kmart store on Freedom Boulevard closed its doors, the space will soon have a new tenant.
Vallarta Supermarket, which has more than 50 locations throughout California—the most recent one in Salinas—will occupy half of the 100,000-square-foot...
New Watsonville shop features vintage clothing, candle making and more
After researching and running multiple pop-up venues, Eve Ayala and her wife, Teresa Madrigal, have swung open the doors to their new shop, TBH (To Be Honest).
“We're locals, born and raised in Watsonville,” Ayala said. “We are second generation Mexican women. Our shop comes...
Watsonville Hospital sale finalized
WATSONVILLE—Watsonville Community Hospital has a new owner.
Halsen Healthcare announced Tuesday that the $30 million sale was finalized at midnight.
“This is the first day that Halsen actually owns Watsonville Community Hospital,” Chairman and CEO Dan Brothman said.
Halsen was holding a celebratory afternoon barbecue for its...
Toadal Fitness opens in Watsonville
A long-standing fitness center—Toadal Fitness—has opened a new location at 25 Penny Lane in Watsonville. With other locations sprinkled around the county including downtown Santa Cruz, Live Oak, Westside Santa Cruz and Scotts Valley, the Watsonville location threw a soft opening Monday.
“While the previous...
Phil’s Fish Market relocating
MOSS LANDING—Phil’s Fish Market & Eatery, the iconic harborside Moss Landing restaurant that has garnered international fame with its seafood dishes and laid-back California vibe, will close and relocate soon.
The move is necessary because Monterey Bay Aquarium Research Institute (MBARI), which owns the property,...
Groundwork moves ahead for new warehouse
Work continues on the new massive beer and restaurant supply warehouse just off of Highway 1 (between Riverside Drive and Green Valley Road) on the Manabe-Ow property in Watsonville.
Approved by the Watsonville City Council in March, the 155,847-square-foot, two-story industrial warehouse is still in...
El Pájaro CDC’s Regional Women’s Business Center officially opens
WATSONVILLE—More than 100 people convened on Zoom on June 18 for the grand opening of a new center dedicated to women in business.
The El Pájaro Community Development Corporation (El Pájaro CDC) has launched a Regional Women’s Business Center (RWBC) in Watsonville, with plans to...
Calles Libres returns to Watsonville after a 7-year hiatus
The public is invited to the Calles Libres (Free Streets) community celebration on the streets of downtown for a car-free festival honoring Día de...




















