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Watsonville
November 24, 2025

Monterey Mushrooms awards $226K in scholarships

Monterey Mushrooms presented 167 children of its employees with $226,500 in scholarship awards for the 2017-18 academic year.

What should Watsonville look like in 2040? Voters might get a say in 2022

Watsonville measure
WATSONVILLE—A group of about 25 farmers, environmentalists and community leaders gathered at the Watsonville Nature Center on July 8 to officially kick off a campaign to renew a landmark Watsonville ballot measure passed in 2002. The Committee for Planned Growth and Farmland Protection recently filed...

El Frijolito expanding and remodeling

el frijolito
WATSONVILLE—For nearly four decades, El Frijolito restaurant has been serving traditional Mexican fare in its sit-down dining room at 11 Alexander St. Now in its 38th year, the place is perhaps best known for its walk-up window on the 400 block of Union Street, which...

EcoFarm bus tour rolls through Watsonville

The 39th annual EcoFarm Conference returned to Pacific Grove this week, and with it came the annual bus tour of local organic farms.

Business growing for Creme de Canna

Creme de Canna specializes in the high-tech extraction of cannabinoid (CBD) oils — each of which have their own benefits — that can be incorporated into a variety of products for a wide range of needs.

The Chop Shop moving downtown

WATSONVILLE—A popular local barbershop will soon move to downtown Watsonville. The Chop Shop is planning to relocate from the city’s outskirts on Freedom Boulevard to the corner of Main Street and East Lake Avenue, according to owner Gabino Varela. The 471 Main St. location currently houses...

Nonprofit coalition working for pay equity

APTOS—Nonprofit workers in Santa Cruz County are two times more likely than the general public to require the very social services they help provide. That’s according to a recent survey conducted by the Human Care Alliance (HCA), a coalition of nonprofit agencies from around the...

Return to recycling produces long lines in Watsonville

A&S metals Watsonville
WATSONVILLE—A huge line of vehicles is almost constant now in front of A&S Metals on West Beach Street. It’s one of few spots the public can cash in its recyclables, which, for some, have been piling up around the house since the novel coronavirus shuts...

Applied Motion Products moving to Morgan Hill

Applied Motion Products
By Erik Chalhoub, Special to the Pajaronian MORGAN HILL—Citing a need for more space and to be closer to its Silicon Valley customers as its business grows, Watsonville-based Applied Motion Products broke ground on its Morgan Hill facility on Aug. 6. The facility, now under construction...

Drinking in the shopping season

As holiday shopping season ramps up, the employees at Elyxir Distributing have the solution for the beer lovers in the family.
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Man missing at sea in Big Sur

A man was swept from the rocky shoreline at Soberanes Point at Garrapata State Park Saturday and is reportedly still missing. The Monterey County Sheriff’s...

Missing Utah Woman found safe

Five years a winner