Business

Total organic fresh produce sales for the first quarter of 2021 saw a continuation of last year’s growth, increasing by 9.3% from the same period in 2020 and topping $2.2 billion for the quarter, according to the Q1 2021 Organic Produce Performance Report released...

A new ice cream shop has opened in Watsonville that offers a high-end brand of ice cream popular in Mexico.

As holiday shopping season ramps up, the employees at Elyxir Distributing have the solution for the beer lovers in the family.

WATSONVILLE—Two Watsonville area charter schools received funds through the federal Payroll Protection Program (PPP), the $660 billion initiative created to use taxpayer dollars to help keep small business and nonprofit organizations afloat. Watsonville Prep School, which received more than $1.7 million, and Ceiba College Preparatory...

APTOS—A long line of U.S. military veterans was outside an Aptos cannabis dispensary Monday, waiting their turn for a free monthly package of marijuana. Called the Veterans’ Compassion Program, the service is the overarching mission of the Santa Cruz Veterans Alliance (SCVA). Through it, people...

Food, gadgets, cars, safety demonstrations and more will all be under one roof, and out in the parking lot, during the annual Business Showcase.

Work is moving forward on the new addition to Pajaro Valley Prevention and Student Assistance (PVPSA) at the corner of East Lake and Brewington avenues.

Few people may be aware, but Watsonville once had its own currency. From circa 1902 through 1929 there were $5 and $10 bills with the words “Pajaro Valley National Bank of Watsonville” printed on them. “I have bought them in the past, but not so much...

WATSONVILLE—California Congressman Jimmy Panetta (D-Carmel Valley) has announced the launch of a new business center in Watsonville for women entrepreneurs. El Pájaro Women’s Business Center (WBC) will be formed through El Pájaro Community Development Corporation (CDC), a local nonprofit organization aiming to promote equal access...