Business

WATSONVILLE—On Sunday Pajaro Valley Pride (PVP), a local nonprofit aiming to support and advocate for South County’s LGBTQ+ community, will hold its first in-person fundraiser since the start of the pandemic. “Raise a Pint to the Qmmunity” will feature a drag show, with local and...

PV Chamber Directory

WATSONVILLE—Watsonville Community Hospital has a new chief executive officer.  Steven Salyer, who has 14 years of leadership experience in hospitals throughout the U.S., started the position on July 6. The hospital announced the move on July 14. Salyer previously served as chief operating officer at UP...

Whether it is due to shifting climates, labor challenges, rising material costs or simply new trends, the landscape industry is evolving.  However, one thing that has not changed is high demand.  “The demand for landscaping continues to climb with no real signs of slowing down,” said...

APTOS—Siding construction is underway on The Hideout restaurant that was largely destroyed by fire in May 2019. Workers from Costa Bella Builders are behind the rebuild of the popular eatery nestled beneath a canopy of redwoods at 9051 Soquel Drive between Rio del Mar and...

SANTA CRUZ COUNTY—A recent reduction to employees in the Kaiser Permanente corporation—about 200 positions—will not reach Santa Cruz County, a spokesman said Tuesday. One of the largest private employers in California, the company has more than 149,000 employees and 16,000 physicians in the state. In addition,...

WATSONVILLE — The new Hampton Inn & Suites on Lee Road is slated for an early March opening. Owner Juggy Tut said he is excited about the doors finally swinging open at the 112-room, four-story inn that has largely been constructed during the pandemic. “We’re looking...

WATSONVILLE—Roaring Camp Railroads has struck a deal with Progressive Rail to provide freight services for Watsonville businesses. Santa Cruz Big Trees and Pacific Railway, a subsidiary of Roaring Camp, announced the deal on April 30 in a press release. Roaring Camp CEO Melani Clark said the...

WATSONVILLE—Monterey Bay Caterers, a long-standing business in the Pajaro Valley which operated as a catering business and a restaurant, is for sale. Owner Ken Schwan said a combination of things led to his decision. He’ll be 64 next month, and his recent motorcycle crash that...

With the pandemic outbreak, most of us heard this warning many times: Stay at home. But that could have been softened a little bit with: “Stay at home and in the garden.” Because, for many of us, that’s what happened: People started plowing deep...