Church Christmas Tree Farms open for business
ROYAL OAKS—Last year, Church Christmas Tree Farms celebrated its 60th year. The family-owned business, now run by Glenn Church and his two sons, has become a local destination for families to come and cut down their own tree during the holidays.
And the Covid-19 pandemic...
Gov. Newsom announces assistance for Covid-impacted businesses
SACRAMENTO—Gov. Gavin Newsom on Monday announced that the state will provide temporary tax relief for eligible businesses that have been impacted by Covid-19 restrictions.
Under the plan, taxpayers filing less than $1 million in sales tax receive an automatic three-month income tax extension. It also...
Little Trends Boutique marks anniversary
In the past three years, Little Trends Boutique has gone from a small online operation, where its co-owners would load up their kids in their cars and deliver clothing orders to customers, to a rapidly growing business with multiple employees and seasonal family-friendly events...
Watsonville shop specializes in rare currency, tokens
Few people may be aware, but Watsonville once had its own currency.
From circa 1902 through 1929 there were $5 and $10 bills with the words “Pajaro Valley National Bank of Watsonville” printed on them.
“I have bought them in the past, but not so much...
Regional Women’s Business Center launches in Watsonville
WATSONVILLE—California Congressman Jimmy Panetta (D-Carmel Valley) has announced the launch of a new business center in Watsonville for women entrepreneurs.
El Pájaro Women’s Business Center (WBC) will be formed through El Pájaro Community Development Corporation (CDC), a local nonprofit organization aiming to promote equal access...
Corralitos winery navigates pandemic, heatwave
Winemaker Alex Prikazsky says it had always been a dream of her father, Bob Prikazsky, to open a winery someday.
“My folks would go tasting on the weekends,” she said. “We’d go to wine auctions together. There was always this idea in the back of...
U.S. readies small-business grants as PPP nears end
The federal government is preparing to open two new industry-specific small-business relief programs, one of them months in the works, as its signature pandemic aid effort, the Paycheck Protection Program, nears its end.
The Small Business Administration said it hopes to start taking applications by...
Thriving among the giants
APTOS—Sitting in the cab of a 25-ton Caterpillar excavator, Stephanie Siqueiros works the levers of the dinosaur-like beast to swivel the mechanical arm to reach across the pavement and attach a large scoop bucket. Nimbly, she attaches the bucket, its steel teeth facing skyward,...
Santa Cruz METRO driver shares his ‘love’ for the job
WATSONVILLE—In November Uriel Mendoza of Watsonville will mark 21 years of being a bus driver for Santa Cruz METRO.
When asked what he liked about his job, he plainly responded, “My job.”
His preferred bus route?
“I like all of them,” he said.
He said his customers are...
Man arrested for agriculture-related crimes
A Prunedale man was arrested Nov. 26 on suspicion of a lengthy list of agriculture-related crimes including theft of a tractor.
On Oct. 22, deputies...





















