Goodwill Central Coast adapts, looks ahead
SANTA CRUZ COUNTY—For many, Spring has always been the season to clear out unused and unneeded items from garages, attics and closets. And with people at home during shelter-in-place, Spring cleaning has increased exponentially.
“People are cooped up with nothing to do,” said Alan C....
Supporting small businesses
For the first time, the East Lake Village Shopping Center will attempt to draw in shoppers for Small Business Saturday with a variety of deals and activities.
Planners OK drive-thru Starbucks on Freedom Boulevard
During the pandemic, a white-haired man pulled up to Taqueria Mi Tierra 2 on Freedom Boulevard and began to honk his horn, believing that a carhop would come out to take his order.
The man was remembering the days when the building was still the...
Motion control company plans move to Morgan Hill
Watsonville-based Applied Motion Products announced recently that it purchased land to construct its new headquarters in Morgan Hill.
Biden and senators reach broad infrastructure deal
WASHINGTON—President Joe Biden and a bipartisan group of centrist senators reached a deal on Thursday for $1.2 trillion in investments to rebuild the nation’s infrastructure, a victory for the White House but only the first lurch in what promises to be an arduous attempt...
Watsonville City Council sets study session for food trucks
WATSONVILLE—The Watsonville City Council will hold a study session on food trucks near the end of its Tuesday evening virtual meeting.
The item was included in the meeting’s agenda released Thursday evening, but there was no staff report attached to it, causing confusion and worry...
Kitchen incubator celebrating five years
El Pajaro Community Development Corporation's Commercial Kitchen Incubator, 412 East Riverside Drive in Watsonville, will celebrate its fifth anniversary with Tacos and Tapas on Aug. 23 from 6-9 p.m.
City seeks to expand cannabis businesses
WATSONVILLE—The Watsonville City Council on Tuesday will provide direction on major proposed modifications to the City’s cannabis laws, including the possible addition of multiple dispensaries.
According to the staff report prepared for Tuesday’s meeting, the City is recommending the addition of two retail licenses as...
Event-based businesses struggle to stay afloat
WATSONVILLE—The Covid-19 pandemic has hit businesses hard, from the largest of companies to the smallest mom-and-pop shops. Rules continue to change as cases flatten and then spike, leaving business owners dealing with back-and-forth openings and closures.
But for those who made their living off of...
El Pájaro CDC partners with Staff of Life
El Pájaro Community Development Corporation (El Pájaro CDC) has entered into a partnership with Staff of Life, a natural foods market that recently opened its new store in the East Lake Shopping Center.
El Pájaro CDC, which aims to support small business entrepreneurs by...
Former Watsonville mayor Francisco “Paco” Estrada appointed to Cabrillo board
Cabrillo College’s Board of Trustees on Monday appointed Francisco “Paco” Estrada to fill the Trustee Area V seat.
The seat—which includes the City of Watsonville...




















