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November 27, 2025

Covid-19 restrictions loosen as Santa Cruz County sees fewer cases

Watsonville coronavirus
SANTA CRUZ COUNTY—California health officials on Tuesday moved Santa Cruz County into the less restrictive “Moderate” or Orange tier, meaning that several businesses can reopen and welcome in more customers. The move means that the county is seeing 1-3.9 new cases per 100,00 in population....

Fresh start

Ahn and his wife, Soon Ja, recently opened Kong’s Burgers & Café at El Pájaro Community Development Corporation’s Plaza Vigil business incubator in downtown Watsonville.

Business briefs, Jan. 11, 2019

Business briefs, Jan. 11, 2019

Aptos Coffee Roasting Co. closes

After being served with a 30-day notice in July, Aptos Coffee Roasting Co. celebrated its long run in the Rancho Del Mar Center on Aug. 19 — its final day — with free coffee beverages and free pound-bags of coffee for all.

Spicing up his life: Former tech engineer launches new food venture

mala's spcies
APTOS—As a young man, Bapcha Murty moved from his native Chennai, India to attend UC Los Angeles and become an engineer. He went on to a career in the Silicon Valley tech industry that spanned more than two decades in several companies. But when Murty...

NEST Flight returns May 4-5

Digital NEST Flight
WATSONVILLE—Since 2018, Watsonville-based nonprofit Digital NEST has hosted NEST Flight, a career development conference aiming to inspire young professionals and propel their careers. The event features speakers, workshops, panel discussions, networking opportunities and more for people ages 17-24. During the conference, attendees have the opportunity...

Business briefs, June 15: Mixer Thursday at Alladin Nursery

Business briefs, June 15, 2017

Pier 1 to close all stores

pier 1 imports
CAPITOLA—Pier 1 Imports announced Tuesday that it will close all 540 of its stores nationwide, sell its inventory and liquidate its assets. The sales will begin at the Capitola store as soon as the Santa Cruz County Health Department allows it to open. The company’s website...

Nonprofit gets national stage

Digital NEST earned national attention this month when it was named the featured charity for the AT&T Pebble Beach Pro-Am, one of golf’s most watched events.

Local trainers offer fresh approach to health and fitness

It has been 13 years since Jaimi Jansen opened the first location of Santa Cruz Core, an integrated wellness center in downtown Santa Cruz.  At that time, Jansen was just 26 years old and planning to eventually go to medical school. But as the business...
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Letters to the Editor Nov. 28-Dec. 4

Medina ‘not shrinking back’ after Lelieur letter Mr. Lelieur’s letter (Nov. 21-28, p. 8) tries to present a clear picture of the PVUSD Nov. 12...