Graniterock, local activists launch huge solar project
AROMAS—The community of Aromas is home to about 2,650 residents. The rural area is nestled in the juncture between Monterey, San Benito and Santa Cruz counties, and attracts a variety of people, including many retirees, artists, farmers, nature lovers and activists.
But is also home...
Santa Cruz County to revise rules for retail
SANTA CRUZ COUNTY—Santa Cruz County Health Officer Gail Newel said she will revise her shelter-in-place order later this week, after Gov. Gavin Newsom releases information about slightly loosening statewide restrictions.
Newsom is expected to launch Stage 2 of his “Reopening Roadmap,” which will allow retail...
Community voices support for PV Arts Porter Building pitch
WATSONVILLE—More than two dozen community members at Tuesday night’s Watsonville City Council meeting showed resounding support for the Pajaro Valley Arts Council’s planned rebuild of the historic Porter Building, a City of Watsonville-owned property at the gateway of downtown. And a competing proposal from...
Van’s Shoes finds new location
Owner Jim van Lanen said the move comes as an adjustment to the market, especially in that “more people and buying goods online.”
Watsonville cracks down on food trucks as officials weigh changes to rules
WATSONVILLE—The City of Watsonville is cracking down on unpermitted food trucks and weighing whether to rework its rules regarding the mobile food vendors in the coming year.
The City Manager’s office has received numerous complaints about food trucks from several brick-and-mortar restaurant owners over the...
County yoga studios offering live classes online
WATSONVILLE—As the second day of Santa Cruz County’s shelter-in-place order dawned Wednesday morning, Watsonville Yoga, Dance and Healing Arts owner Phoenix Artemisia was busy setting up for class—just not as she normally does.
Artemisia’s mat was unrolled on the ground of her studio on Main...
Owners of La Perla in Watsonville living their ‘American dream’
WATSONVILLE—It has been three decades since Gabino Torres and Anna Martinez opened a small Mexican seafood restaurant on Main Street, a business they launched as a way to pair their love of their native cuisine with a drive to support their family.
La Perla del...
Business briefs, Feb. 1: El Pajaro CDC accepting applications for business program
Business briefs, Feb. 1, 2019
Clean Juice opens in Rancho Del Mar center
Clean Juice is currently holding a soft opening with limited hours and will officially open Monday.
Small businesses look to holiday shoppers for support
WATSONVILLE—On Nov. 28, Watsonville joined the annual nationwide shopping movement known as Small Business Saturday, which aims to encourage shoppers to support businesses in their community. The event had a number of small stores at the East Lake Village Shopping Center opening for special...
K9 officer helps find loaded handgun; man arrested
A man was arrested late last month on multiple felony charges after he ditched a loaded gun and ran from Capitola Police.
The incident began...





















