New tattoo shop breaks through city’s strict restrictions on the art
WATSONVILLE—After spending more than a decade as a tattoo artist in Silicon Valley, Pepe Nunez has returned home.
Classic Calavera Tattoo is set to open soon in a location near the intersection of Freedom Boulevard and Green Valley Road that previously housed a bike shop.
Even...
As business expo returns, locals share optimism for 2022
WATSONVILLE—On April 7, businesses from across the region will come together for the first time in three years at the Pajaro Valley Chamber of Commerce and Agriculture’s annual Business Expo and Job Fair.
This year’s theme is “Spring Fling,” celebrating the return of not only...
New business to come to old Kmart building in Watsonville
A little more than two years after the former Kmart store on Freedom Boulevard closed its doors, the space will soon have a new tenant.
Vallarta Supermarket, which has more than 50 locations throughout California—the most recent one in Salinas—will occupy half of the 100,000-square-foot...
Capitola Olive Garden aims for Dec. 17 opening
Final touches are underway at the Olive Garden Italian Kitchen restaurant, the first such location for the chain business in Santa Cruz County.
El Pájaro CDC’s Regional Women’s Business Center officially opens
WATSONVILLE—More than 100 people convened on Zoom on June 18 for the grand opening of a new center dedicated to women in business.
The El Pájaro Community Development Corporation (El Pájaro CDC) has launched a Regional Women’s Business Center (RWBC) in Watsonville, with plans to...
Dominican Hospital gets $1M donation for workers
SANTA CRUZ—Dignity Health Dominican Hospital announced Monday that it has received a $1 million donation, which will be dispersed to hospital employees who have helped fight the coronavirus.
The anonymous donor is a “long-time friend” of the hospital who wanted to thank the workers specifically...
City readies for renewed negotiations with PV Arts for Porter Building
WATSONVILLE—The city of Watsonville is expected to resume negotiations with the Pajaro Valley Arts (PVA) Council for the sale of the Porter Building after no affordable housing developers showed serious interest in the historic landmark.
Watsonville and PVA earlier this year had begun early discussions...
Watsonville business owner harnesses the power of social media
When the pandemic first hit, many retail stores across the globe were forced to shut down their brick-and-mortar locations and transitioned to online shopping, using virtual platforms to display and sell items.
For Sindy Hernandez, designer and owner of Queen’s Shoes & More in Watsonville,...
Watsonville Hospital considers closing mother-baby services, as possible closure within one...
Watsonville Community Hospital is considering closing its maternity department, including labor and delivery and neonatal intensive care services, as costs continue to exceed revenue.
The...
