Business

WATSONVILLE—Swift efforts are underway to open a new Habitat for Humanity ReStore in downtown Watsonville.  The national second-hand retail store is aiming for a mid-August soft opening in the behemoth 9,700-square-foot building at 555 Main St. that once served as a grocery store, a furniture...

El Pájaro CDC this year is celebrating 40 years of transforming people’s lives through entrepreneurship by taking the confusion, guesswork and complexity out of starting small businesses. By offering technical, legal, financial and managerial assistance, El Pájaro CDC has helped launch and nurture small businesses while bolstering economic development within the community.

Since closing early in 2017 after 40 years under the same ownership, Valley Feed on Freedom Boulevard has become the second location for Corralitos Feed and Pet Supplies.

SANTA CRUZ COUNTY—A recent reduction to employees in the Kaiser Permanente corporation—about 200 positions—will not reach Santa Cruz County, a spokesman said Tuesday. One of the largest private employers in California, the company has more than 149,000 employees and 16,000 physicians in the state. In addition,...

WATSONVILLE—With the Covid-19 pandemic—and the restrictions on businesses that have come with it—sticking around for the foreseeable future, the City of Watsonville is hoping a new program will allow restaurants and shops to better handle the hurdles currently in front of them. The Parklet Program...

Hilltop Mini Mart, 1007 Salinas Road, has remained family-owned since 1956.

WATSONVILLE—Cafe Ella, 734 E Lake Ave., will soon be rebranding itself with a new name and design. Owners Jennifer DeVault and Erika Conrad will rename the business “Strawberry Patch Cafe” this month. The twin sister team bought the popular cafe in 2019 from founder and...

WATSONVILLE—Watsonville Presbyterian minister Robby Olson came to Watsonville with his wife a decade ago and has since built his life and career out of building a coterie of friends and cultivating the community he has grown to love. He also has an affinity for brewing...

WATSONVILLE—For nearly four decades, El Frijolito restaurant has been serving traditional Mexican fare in its sit-down dining room at 11 Alexander St. Now in its 38th year, the place is perhaps best known for its walk-up window on the 400 block of Union Street, which...

WATSONVILLE—Despite the economic shutdowns resulting from the Covid-19 pandemic, the city of Watsonville’s overall sales tax revenues have held steady thanks to a myriad of reasons, including a sharp rise in online and local shopping. That’s according to Administrative Services Director Cindy Czerwin who at...