Business

SANTA CRUZ COUNTY—California health officials on Tuesday moved Santa Cruz County into the less restrictive “Moderate” or Orange tier, meaning that several businesses can reopen and welcome in more customers. The move means that the county is seeing 1-3.9 new cases per 100,00 in population....

Fiaau Ohmann has joined the Pajaro Valley Chamber of Commerce and Agriculture’s team to help develop businesses.

Freedom Meat Lockers Manager Will Panise said the family-run business is offering a handful of specials for Mother's Day.

WATSONVILLE—The developer behind a 150-unit housing project off Ohlone Parkway is asking the Watsonville City Council for a one-year extension on the project’s approval. First approved by the council in 2018 as Sunshine Vista, Hillcrest Estates was set to transform an 11-acre junkyard at 511...

WATSONVILLE—Despite the economic shutdowns resulting from the Covid-19 pandemic, the city of Watsonville’s overall sales tax revenues have held steady thanks to a myriad of reasons, including a sharp rise in online and local shopping. That’s according to Administrative Services Director Cindy Czerwin who at...

Grand opening event planned for March.

The federal government is preparing to open two new industry-specific small-business relief programs, one of them months in the works, as its signature pandemic aid effort, the Paycheck Protection Program, nears its end. The Small Business Administration said it hopes to start taking applications by...

After a year and a half of pandemic challenges, Watsonville Yoga Dance & Healing Arts is once again finding its footing.  The business is settling into its new location (734 East Lake Ave. #16) while expanding its programming and services for children and adults both...

There is now a new way to assemble your own bouquet of roses, thanks to a pick-your-own rose venue at Birdsong Orchards in Watsonville. Owner Nadine Schaeffer said she is growing dozens of varieties of roses on her 8-acre parcel where she also tends to...