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Watsonville
December 4, 2025

Local financial planner gives advice on managing money in 2020

WATSONVILLE—For many, the New Year feels like a fresh start. Resolutions are written and promises made to make big changes for the future. And most of these decisions—whether it’s traveling more or starting a membership at a local gym—have one thing in common: they all...

The Slough Brewing Collective opens for to-go orders

WATSONVILLE—For the owners of The Slough Brewing Collective in Watsonville, beer is much more than just a drink, or a lucrative business—it’s a community. The brewery, formerly Elkhorn Slough Brewing Company, even reflects this in its motto: “Beer is people.” “Beer is a way of bringing...

Watsonville businesses embrace outdoor operations

WATSONVILLE—As many shelter-in-place restrictions remain in place due to Covid-19, state, county and city officials have looked for ways to allow businesses to open safely. This has included moving outdoors—onto sidewalks, into parking lots and even streets. Watsonville businesses have slowly been making the move,...

Central Coast untouched in Newsom’s clampdown on bars, restaurants

newsom bars closed
SACRAMENTO—California Gov. Gavin Newsom on Wednesday ordered bars and restaurants in 19 counties to close their indoor dining options for at least three weeks, as the state faces increasing cases of Covid-19 and residents plan for the busy July 4 weekend. The state saw 5,898...

El Frijolito expanding and remodeling

el frijolito
WATSONVILLE—For nearly four decades, El Frijolito restaurant has been serving traditional Mexican fare in its sit-down dining room at 11 Alexander St. Now in its 38th year, the place is perhaps best known for its walk-up window on the 400 block of Union Street, which...

Hansen downtown apartment complex moves forward

the residence at 558 Main Watsonville
WATSONVILLE—The Watsonville Planning Commission at its first meeting of the year Monday recommended the City Council move forward with a mixed-use apartment complex in downtown. If approved, the proposed four-story, 50-unit apartment building at 558 Main St. would be nestled into the historic corridor near...

Two cannabis dispensaries seek Watsonville Planning Commission’s OK

Watsonville
WATSONVILLE—The Watsonville Planning Commission will review plans for two proposed cannabis dispensaries at its July 13 meeting. Bryce Berryessa of Berryessa Holdings, LLC, and Jason Sweatt of Santa Cruz Veterans Alliance, Inc. are both expected to present to the commission at its monthly virtual meeting. Berryessa...

Martinelli’s among brands searching for safer bottle cap options

martinelli's bottle caps
WATSONVILLE—When the nonprofit Defend Our Health tested bottle caps from 141 beverage brands, they found potentially harmful chemicals in more than a third of them. Two Martinelli’s products were among these brands, but the Watsonville-based apple juice and cider company says it is now...

Granite secures projects worth more than $520M

Watsonville-based Granite Construction announced recently that it has been selected to construction two projects in California totaling more than $520 million.

Farmers Market store now open on East Lake

Farmers Market watsonville
WATSONVILLE—A new business featuring a meat counter, a taqueria, fresh produce, a dairy section and a wide range of groceries recently opened on East Lake Avenue near Holohan Road. The store, called Farmers Market, also boasts a panaderia—or bakery— that features freshly baked Mexican pastries...
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48th Annual Heritage Holiday Craft & Gift Fair opens Friday

The 48th Annual Heritage Holiday Craft & Gift Fair will run Friday and Saturday at the Santa Cruz County Fairgrounds.  This year the event will...