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Watsonville
March 5, 2024

El Pájaro CDC partners with Staff of Life

staff of life watsonville
El Pájaro Community Development Corporation (El Pájaro CDC) has entered into a partnership with Staff of Life, a natural foods market that recently opened its new store in the East Lake Shopping Center. El Pájaro CDC, which aims to support small business entrepreneurs by...

Business Showcase returns to Aptos

Food, gadgets, cars, safety demonstrations and more will all be under one roof, and out in the parking lot, during the annual Business Showcase.

Aptos Coffee Roasting Co. closes

After being served with a 30-day notice in July, Aptos Coffee Roasting Co. celebrated its long run in the Rancho Del Mar Center on Aug. 19 — its final day — with free coffee beverages and free pound-bags of coffee for all.

First business opens in Aptos Village

Sereno Group, a commercial and residential realtor, was the first business to open its doors in the Aptos Village Project.

Brothers slice into downtown: Plans for pizzeria in historic downtown building

Two Watsonville brothers — one a trained chef and the other a community organizer — plan to reopen a shuttered downtown restaurant to serve New York-style pizza and mugs of craft beer.

Motion control company plans move to Morgan Hill

Watsonville-based Applied Motion Products announced recently that it purchased land to construct its new headquarters in Morgan Hill.

Central Coast untouched in Newsom’s clampdown on bars, restaurants

newsom bars closed
SACRAMENTO—California Gov. Gavin Newsom on Wednesday ordered bars and restaurants in 19 counties to close their indoor dining options for at least three weeks, as the state faces increasing cases of Covid-19 and residents plan for the busy July 4 weekend. The state saw 5,898...

Church Christmas Tree Farms open for business

ROYAL OAKS—Last year, Church Christmas Tree Farms celebrated its 60th year. The family-owned business, now run by Glenn Church and his two sons, has become a local destination for families to come and cut down their own tree during the holidays. And the Covid-19 pandemic...

Granite secures projects worth more than $520M

Watsonville-based Granite Construction announced recently that it has been selected to construction two projects in California totaling more than $520 million.
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Pajaronian Sports Ticker: Pajaro Valley’s Izaak Ocampo, MVC’s Kyra Driscoll named...

This week’s edition of the Pajaronian Sports Ticker highlights local prep athletes for their performances during the week of Feb. 24-March 2.  Preps of the...

March 1st 2024 Edition