Driscoll’s gets new CEO as Reiter steps down
Driscoll’s berry company on Tuesday announced Soren Bjorn as the company’s new CEO.
Bjorn previously served as president of Driscoll’s of the Americas.
He will assume the role in January and oversee the company’s global day-to-day operations, the company announced in a press release.
J. Miles Reiter,...
Honoring those who served
WATSONVILLE—As the steeple bells of St. Patrick’s Cathedral struck 10 Monday morning, a group of former military members began a march from the church’s parking lot to the Watsonville Veterans Memorial Building, a tradition that heralds in the annual Veteran’s Day ceremony.
Dozens of people...
Nonprofit leader beats cancer
WATSONVILLE—Laura Segura has dedicated her career to combating domestic violence, and empowering victims to find within themselves the strength to end abusive relationships.
Now, the executive director of Monarch Services is back from a 54-week hiatus, having tapped her own inner well of strength to...
Thief steals woman’s wallet containing photos of dead son
An unknown suspect stole a Watsonville mother's wallet, which contained irreplaceable photos of her son who died from cancer two years ago
Photo: Santa Claus arrives in Watsonville for citywide tour
Santa arrived in an R44 Robinson helicopter at Ramsay Park Wednesday. On the ground, he joined Mrs. Claus where the pair hopped in a 1967 Crown fire engine and headed out to begin a lengthy tour of Watsonville.
Over the course of six days, Santa...
Freedom Boulevard facelift scheduled for next fiscal year
WATSONVILLE—The city of Watsonville this coming fiscal year will use nearly $5 million in Measure D and Senate Bill 1 funds to move forward on several road improvement projects within city limits.
The list of projects, approved 6-0 by the City Council Tuesday, includes a...
More votes posted, results unchanged
SANTA CRUZ COUNTY—As votes continue to be added to the county’s election results, the outcomes of local races and measures has remained unchanged: four Supervisor candidates are headed to a November runoff, three measures passed with a wide margin while Measure F—a half-cent sales...
Veterans Day ceremony returns after pandemic hiatus
*Note: Erik Chalhoub contributed to this report
Watsonville’s Veterans Day Celebration returns to downtown after last year’s in-person event was cancelled due to Covid-19.
Veterans and others will begin gathering at 9:30am on Nov. 11 in the parking lot of St. Patrick’s Church, 721 Main St....
PVUSD to slash elementary assistant principals
When the 2026-27 school year begins in the Pajaro Valley Unified School District, all 17 elementary schools will be without assistant principals.
The positions, also referred to as academic coordinators, play an essential role at elementary schools, often handling behavioral issues and other student-centered concerns,...
Watsonville Community Hospital gets new CEO
Watsonville Community Hospital has appointed veteran healthcare executive Tim Moran as its interim chief executive officer as the community-owned hospital begins a search for...






















