News

Thousands of people poured into Aromas Sunday for the annual Aromas Day, a festival filled with music, food, yard sales, carnival rides and more.

I noticed a crew from Northwest Signs taking down the long-standing sign on Wendy's on Freedom Boulevard Monday to make way for an updated sign. While CEO Emil Brolick said the existing logo had served the company well for the past three decades, he...

Watsonville-raised Matt Mahan is favored to become the next mayor of America’s 10th largest city. The San Jose city councilman’s lead over Santa Clara County supervisor Cindy Chavez grew slightly Wednesday, to 4,766 votes, as ballot counting at the Santa Clara County Registrar of Voters...

Drag show raises funds for Pajaro flood victims A Drag Queen & Burlesque benefit show to raise money for the Pajaro community affected by the recent flood will take place on April 2 from 1-7pm at Fruition Brewing, 918 East Lake Ave. in Watsonville. The event...

WATSONVILLE—A Watsonville man suffered major injuries Friday morning after his motorcycle struck a vehicle while traveling on Highway 1. In the aftermath of the crash, a woman stole a purse from one of the vehicles involved in the crash, California Highway Patrol Officer Sam...

PRUNEDALE—A 32-year-old Gilroy woman died in a solo-vehicle crash early Monday in Prunedale. California Highway Patrol officer Jessica Medueño said the woman was driving a 2007 Mazda 3 sedan westbound on Highway 156 at Cathedral Oak Road near Castroville around 6:30am. For unknown reasons she lost...

A selection of books and videos, in English and Spanish, are on display at the Watsonville Public Library’s main branch on Main Street as part of Black History Month. Titles such as “Malcolm X,” “The New Negro,” “Becoming Michelle Obama” and “His Truth is...

SANTA CRUZ COUNTY—The Santa Cruz County Board of Supervisors on Tuesday unanimously approved an ordinance that prohibits so-called “discriminatory reports” to law enforcement, and allows victims to seek financial compensation when it happens to them. Discriminatory reporting was brought to public light in 2020, when...

After more than a year of closures due to Covid-19, museums, galleries and other cultural institutions across Santa Cruz County are once again opening their doors to visitors. To further encourage people to return, they have come together to create Santa Cruz Museum Month.  Throughout...

My wife Sarah and I drove through Watsonville today to take a few photos for the Pajaronian and get a sample of how the city feels as we aim toward the fourth week of the stay at home order. Signage was posted at Watsonville...