‘It went viral, really viral’: Local bakery quashing COVID-19 rumors
WATSONVILLE—Jessica Martin was getting ready to go to bed Saturday night when she received a text message from a friend. Then another. And another. And another.
“They just kept coming in,” she said. “It went viral, really viral.”
Her family’s bakery, Rebeca’s Bakery off of Main...
Elderday will move to downtown Watsonville
WATSONVILLE—After operating for years in Santa Cruz, Elderday Adult Day Health Care will soon relocate to Watsonville.
The move comes thanks to a $2.5 million grant from Central California Alliance for Health, which Elderday will use to purchase and modernize the space at 521 Main...
Supervisors approve Active Transportation Plan
SANTA CRUZ COUNTY—The Santa Cruz County Board of Supervisors on Tuesday approved the 2022 Active Transportation Plan, a 200-page document that outlines dozens of projects which aim to increase the county’s system of bicycle and walking paths.
“The vision is to create a network of...
Former Watsonville Mayor, longtime attorney Todd McFarren dies
Todd McFarren, who sat on the Watsonville City Council from 1989–98—including two stints as Mayor—who served as a U.S. Marine sergeant in the Vietnam War, and who as an attorney was known to fight fiercely for the “little guy” during his career spanning three...
Cabrillo students wrestle with academic, economic uncertainty
By Jazmin Juarez, Special to the Pajaronian
SANTA CRUZ COUNTY—The coronavirus has brought many changes to people’s everyday lifestyle. Among them, the transition from in-person to online classes for students.
In Santa Cruz County, Cabrillo College switched to online courses on March 16. The school has...
California becomes 'sanctuary state' as governor signs bill
California Gov. Jerry Brown signed "sanctuary state" legislation Thursday that extends protections for immigrants living in the United States illegally — a move that gives the nation's most populous state another tool to fight President Donald Trump.
Try This | Aug. 16, 2019
"Try This" is a weekly column that celebrates local businesses — especially eateries, watering holes, coffee shops and the like.
‘Best day of the year’: Caroline’s gives $500K to local nonprofits
WATSONVILLE—Caroline’s Nonprofit Thrift Shop donated $500,000 to local community-serving organizations on Sunday in a ceremony at Martinelli’s Company Store on Harvest Drive.
Some 130 people flocked to Watsonville for the annual giveaway, which Caroline’s founder and director Christy Licker calls the organization’s “best day of...
As business expo returns, locals share optimism for 2022
WATSONVILLE—On April 7, businesses from across the region will come together for the first time in three years at the Pajaro Valley Chamber of Commerce and Agriculture’s annual Business Expo and Job Fair.
This year’s theme is “Spring Fling,” celebrating the return of not only...
A guide to hiking in the Pajaro Valley
Summer is in full swing along the Central Coast, and with it comes a surge in outdoor activity and recreation. From mountain biking to horseback riding, fishing to swimming, the Pajaro Valley in particular has plenty to offer.
Hiking is perhaps the most popular and...
PVUSD Trustees to revisit teacher layoff vote
A little more than one week after voting to eliminate roughly 80 teacher positions, the Pajaro Valley Unified School District Board of Trustees will...






















