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Watsonville
October 24, 2025

Stay loyal, stay local: Gift ideas from around the Pajaro Valley

Looking for places to shop for loved ones this holiday season? You don’t have to rely on Amazon or other large retailers—instead, look into small, locally-owned stores right here in the Pajaro Valley. Contact the stores directly, follow on social media and check out...

Queen’s Shoes celebrates 15 years

In 2007 local fashion designer Sindy Hernandez opened Queen’s Shoes & More, a small boutique featuring a mix of her own and other designers’ clothing and accessories.  Hernandez gradually gained a loyal following of customers. And 15 years later, many of them remain, some becoming...

Goodwill Central Coast adapts, looks ahead

Goodwill Central Coast
SANTA CRUZ COUNTY—For many, Spring has always been the season to clear out unused and unneeded items from garages, attics and closets. And with people at home during shelter-in-place, Spring cleaning has increased exponentially. “People are cooped up with nothing to do,” said Alan C....

Residents rekindle fight against hotel

WATSONVILLE—A group of neighbors is again fighting the construction of a hotel in the heart of downtown, this time claiming the City of Watsonville has for years worked with a company that is currently suspended by two state agencies. AARAV Hospitality, LLC was penalized and...

After decades of struggles, Watsonville’s remaining Japanese have found niche

mas Hashimoto and the Watsonville-Santa Cruz chapter of the JACL
Editor’s note: This is the fourth and final entry of a weekly series about the Pajaro Valley’s Japanese community. The series’ culmination coincides with this year’s celebration of the Obon Festival, a cultural and religious Japanese event honoring one’s ancestors. Read the first entry...

Mariners beat ‘Catz for first time in 30 years | Boys soccer

APTOS—The last time the Aptos High boys soccer team beat Watsonville High the Nintendo Game Boy was a hot item, “Home Alone” was the top movie and Vanilla Ice’s “Ice Ice Baby” was No.1 rap song in the nation. That was 30 years ago, but...

PV Arts highlights work by Juan Fuentes

juan fuentes
WATSONVILLE—The art of Juan R. Fuentes, a Watsonville High graduate, is the feature of the latest Pajaro Valley Arts exhibit, “Resilience: Works of Strength and Dignity 2023.” The body of over 50 works in woodcut, linocut, linocut/screenprint and screenprint—plus more than two dozen posters—spans Fuentes’...

County officials warn of mudslides, debris flows in CZU fire zone

Santa Cruz mountains mudslide debris
SANTA CRUZ COUNTY—One week after firefighters contained the CZU Lightning Complex Fire, which scorched 86,509 acres and destroyed 1,565 structures in the Santa Cruz Mountains, county officials had a dire prediction for the coming winter months. Heavy rainfall unable to soak into the fire-damaged soil...

Calls mount for advance warning of pesticide spray

By Jane Sellen SALINAS—On May 27 dozens gathered at the Monterey County Agricultural Commissioner’s office in Salinas, calling on the state and county governments to web-post advance warning of agricultural pesticide use. The event was one of several by farmworking communities across California who joined together...

Supervisors delay decision on animal rules

santa cruz county animal rules
SANTA CRUZ—The Santa Cruz County Board of Supervisors on Tuesday tabled a motion to make changes to the county’s animal welfare rules after organizations that run animal-based events expressed concern about the rules’ effects. The new rules would, among other things, have prohibited using live...
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Letters to the editor Oct. 24-30

Teachers are educators, not activists In a recent opinion piece, the Pajaro Valley Federation of Teachers expressed concern on being silenced in the classroom. PVUSD...

Supervisors table Kratom ban

Mixing Bowl: Ceviche