News

Thousands of visitors poured into the 25th annual Watsonville Strawberry Festival over the weekend to relish the cash crop of the Pajaro Valley.

WATSONVILLE—A new pilot program to inform residents of hazardous pesticide applications at area farmlands, under the umbrella of the Santa Cruz County Agricultural Commissioner’s Office, will go into motion in August.  The program was outlined by Agricultural Commissioner Juan Hidalgo at a community meeting at...

WATSONVILLE—For nearly four decades, El Frijolito restaurant has been serving traditional Mexican fare in its sit-down dining room at 11 Alexander St. Now in its 38th year, the place is perhaps best known for its walk-up window on the 400 block of Union Street, which...

WATSONVILLE—The Pajaro Valley Unified School District has extended its free bagged breakfast and lunch program through the rest of the fall semester. Young people up to the age of 18 can pick up the meals at 15 PVUSD schools from 7-10am every weekday. On Fridays,...

WATSONVILLE—On July 8 Music in the Plaza, an outdoor concert series started in 2019, will return to downtown Watsonville after a year of canceled shows. Presented by the city of Watsonville in partnership with the Watsonville Film Festival (WFF) and iHeart Media, the concerts are...

More than 100 people spent their Saturday morning in the community room of the Watsonville Civic building, where they joined the City Council and other officials in discussions about Watsonville’s General Plan. The council made no official decisions during the informal meeting, which was one...

SANTA CRUZ COUNTY—Santa Cruz County health officials on Monday announced that a person who traveled to Seattle – and returned on a commercial flight in late February –  became the second confirmed case of coronavirus after a test on Sunday. The person, about whom health...

An upbeat ribbon cutting ceremony for the new Pajaro Valley Prevention and Student Assistance headquarters at the corner of East Lake and Brewington avenues unfolded under sunny skies Thursday in Watsonville. The new facility is an expansion of PVPSA, a local nonprofit that aims...

Special events Sip Shop & Shoe Talk (Feb. 29) Join us for a Fashion Day out with fashion blogger and shoe designer Flor de Maria of Flor de Maria Fashion. Shop from her latest shoe line and save 20 percent. Plus champagne and cupcakes with a discount...

The Pajaro Valley Community Health Trust (PVCHT) announced Thursday that it will not purchase Watsonville Community Hospital, after the organization failed to secure financing. The decision will allow Los Angeles-based Halsen Healthcare Group to make the purchase, PVCHT Executive Director DeAndre James said.