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Watsonville
April 27, 2026

A growing respect

Former Watsonville Parks and Community Services Department park services manager Ernest “Big E” Contreras was honored Friday with his own tree in Watsonville Plaza, nearly two years after he took leave from the department.

New look for classic chain | About Town

I noticed a crew from Northwest Signs taking down the long-standing sign on Wendy's on Freedom Boulevard Monday to make way for an updated sign. While CEO Emil Brolick said the existing logo had served the company well for the past three decades, he...

Coffee and bites on the go

After being inspired by a business class at Cabrillo College, Watsonville native Salvador Murillo put his skills and knowledge to the test with a mobile coffee and food truck business he has named Cafécto. Now in operation for a year, he serves his hot and...

Goodwill Central Coast adapts, looks ahead

Goodwill Central Coast
SANTA CRUZ COUNTY—For many, Spring has always been the season to clear out unused and unneeded items from garages, attics and closets. And with people at home during shelter-in-place, Spring cleaning has increased exponentially. “People are cooped up with nothing to do,” said Alan C....

Briefs: Kabwasa to perform in Watsonville

Kabwasa to perform in Watsonville Singer-songwriter Kabwasa, a Watsonville native, will return to his hometown for a show on Oct. 28. Kabwasa will be joined by special guests at Cerveceros Union Tap Room, 410 Rodriguez St. in Watsonville, at 7pm. The performance is open to those age...

Dutra leading District 4 supervisor race

Jimmy Dutra
Early returns late Tuesday night show Jimmy Dutra ahead of his two opponents, with 47% of the vote, while Felipe Hernandez trails with 34% in the race for the Santa Cruz County Board of Supervisors District 4 seat. Ed Acosta, meanwhile, is in third with...

Watsonville Elks Lodge marks St. Patrick’s Day, gears up for upcoming event

watsonville elks lodge st patrick's day
WATSONVILLE—The Watsonville Elks Lodge celebrated St. Patrick’s Day with a dinner of corned beef and cabbage, live music by Martin the Hit Man and dancing. Profits from the event went to the Elks National Foundation and Purple Pig Program. The Elks will hold their next event...

Watsonville gets head start on holiday season

WATSONVILLE—Jolly old St. Nicholas won’t be squeezing down the chimney and bringing gifts and holiday cheer for weeks. But he made an early visit to Watsonville on Sunday for the city’s Holiday in the Plaza celebration, an annual event that kicks off the city’s end-of-year...

Group urging statewide adoption of childcare safety plan

When Immigration and Customs Enforcement (ICE) agents arrest undocumented immigrants—there were more than 65,000 in custody as of Nov. 16, according to the website tracereports.org—their children are often left behind with no plan in place to care for them.  The Childcare Safety Plan Coalition (CSPC)—a...

PVUSD bans balloons, creates ‘Green Team’ to address environmental concerns

pvusd trustees
WATSONVILLE—The Pajaro Valley Unified School District Board of Trustees on Wednesday approved a trio of resolutions geared to guide PVUSD’s environmental policies, including banning the use of balloons districtwide and creating a “Green Team” that will further shape practices. Wednesday’s discussion came after two student-led...
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Armed man arrested after standoff

A man was taken into custody after a shooting Saturday night near Riverside Drive and Marchant Street. Just before 7pm, Watsonville Police responded to reports...