Focus on Agriculture

SANTA CRUZ COUNTY—The 2020 Crop Report for the County of Santa Cruz has been released, detailing the region’s agricultural commodities during one of the most challenging years on record. The Crop Report is presented each year by Agricultural Commissioner Juan Hidalgo through the Department of...

Edward Ortega of Ortega Berry Farms was recently selected by the Santa Cruz County Farm Bureau as the 2019 Farmer of the Year.

NOTE: This article was contributed by the King City Rustler SALINAS—The Salinas Valley Ag Tech Summit returns to Hartnell College on March 17-18, promising another deep dive into the latest tactics, equipment and thinking to maximize profit and consumer satisfaction in the fresh produce industry. The...

Grocery shopping is a different experience than what it was before the Covid-19 pandemic. Between long lines and being in close-quarters, navigating an indoor store can be a challenging and not altogether comfortable experience.  This is why many farmers markets across the Monterey Bay campaigned...

About 3,000 people with lavender shopping bags in-hand converged on the Paso Robles Downtown City Park to enjoy the Ninth Annual Paso Robles Lavender Festival, July 8, hosted by the Central Coast Lavender Growers Association and the Paso Robles Main Stree

One year after announcing a new research and development partnership to grow strawberries indoors, Watsonville-based Driscoll’s and Plenty Unlimited Inc. are building a new indoor vertical strawberry farm.  Together, the companies aim to accelerate the growth of Driscoll’s top crop by using Plenty’s growing platform. According...

Dr. Joji Muramoto recently joined Farm Fuel part-time as senior researcher/consultant to conduct research improving the efficiency of mustard seed meal and ASD applications and products.

WATSONVILLE—The Land Trust of Santa Cruz County recently announced that it secured a conservation easement for the 178-acre Tynan Ranch, located one-half mile from the current urban growth line of the City of Watsonville off of Lakeview Road. Tynan Ranch has been in production for...

CENTRAL COAST—The California cut flower industry has changed drastically in the last 30 years. Once controlling more than half of cut flower sales in the U.S., it has gradually been overtaken by competition from overseas growers. The Pajaro Valley, once a mecca of rose growing,...

WATSONVILLE—A new exhibit at the Agricultural History Project (AHP) has been set up to give visitors a glimpse into the dairy industry in Santa Cruz, Monterey and San Benito counties. Dozens of early-day milk bottles make up the bulk of the display, but numerous butter...