Focus on Agriculture

SANTA CRUZ COUNTY—Santa Cruz County Agricultural Commissioner Juan Hidalgo released the 2021 Santa Cruz County Crop Report on Oct. 5, which shows a 3.4 percent increase in overall crop production values over the past year. Strawberries remain the top crop in Santa Cruz County, with...

The Santa Cruz County Farm Bureau (SCCFB) was honored with five County Activities of Excellence Awards, and was a finalist in the statewide Innovator Awards at the California Farm Bureau’s 104th meeting in early December. A local delegation of five attended the annual meeting in...

Hosted by Congressman Jimmy Panetta and joined by Congressman Doug LaMalfa, the trio fielded questions from farmers, farmworkers and other agriculture industry personnel from across the Central Coast to discuss policies and federal programs in hopes of improving and investing in agriculture innovation.

Ellie Dyt knows a lot more about the California Dairy Industry than most seventeen-year-old high schoolers. Dyt was raised on a dairy farm her whole life in the small town of Crows Landing, home to thousands of dairy cows, gaining first-hand experience by working there...

Strawberry season in the Pajaro Valley is in full swing, and experts are reporting that demand has steadily increased despite a difficult kickoff. As the Covid-19 pandemic hit the California region in mid-March, strawberry producers initially saw a spike in sales. But it was soon...

WATSONVILLE—Pajaro Valley’s agriculture businesses and the employees that keep them running are starting to feel the heat, literally. Rising temperatures and more frequent heat waves and wildfires are growing concerns for farmers in the typically cool, coastal stretch of land that overlaps Santa Cruz and...