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Watsonville
June 7, 2025

Watsonville organization establishes produce distribution

WATSONVILLE—Every year Farm Discovery at Live Earth aims to reach thousands of young people to teach them about farming, nutrition and health, environmental literacy and more. The organization is headquartered at Watsonville’s Live Earth Farm, which plants crops in the fall that are eventually...

EcoFarm bus tour rolling through Pajaro Valley

WATSONVILLE—Three organic Pajaro Valley farms will be featured in the 2020 EcoFarm Conference bus tour Wednesday—and a handful of seats are still available. Participants will visit Lakeside Organic Gardens, JSM Organics and Coastal Sun Cannabis/Moon Berry Farm during the tour, which kicks off the...

Aptos farm wins Best of Show at regional olive oil competition

Patrick and Teresa Royan were living in Los Gatos when they first discovered Pleasant Valley, a rural area in Aptos permeated with rolling hills, orchards, vineyards and pastures. The couple had been looking for a place to settle relatively close to the beach yet...

Farm Bureau’s Spring Luncheon returns March 16

2021 National Ag Day Luncheon
WATSONVILLE—March is National Agriculture Month, a time meant to honor the role of the agricultural industry in the United States. National Ag Day 2022, organized by the Agriculture Council of America, will land on March 23, with activities and contests held nationwide. For the first...

A cleaner future

Like many agricultural businesses in the Pajaro Valley, Sambrailo Packaging, the Watsonville-based packaging company that has been involved in the agricultural industry for the past 94 years, got its start in apples.

Strawberry Commission reports healthy fruit, high demand

According to the California Strawberry Commission, about 90% of all strawberries in the U.S. are grown in California. The fruit thrives in the state, due to its need for year-round moderate weather, which allows its roots to grow strong and stable.  On the Central Coast, consistent...

Agri-Culture graduates 30th class

WATSONVILLE—Fall brings graduation to the Watsonville-based, national award-winning Focus Agriculture program, created by the Agri-Culture organization.  A ceremony and reception was held at the Pajaro Valley Historical Association’s Bockius-Orr house on Beach Street in Watsonville for Class 30 of the Focus Agriculture program in early...

Auction raises $2.1M at Salinas Valley Fair

With the theme “Cowboy Up and Wind Down,” the 2017 Salinas Valley Fair brought thousands of visitors to South County and featured the annual Junior Livestock Auction, which raked in $2.1 million from the sale of 950 animals.
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Monterey County Supervisor Luis Alejo

How Farmworkers Outlawed ‘El Cortito’ 50 Years Ago

For decades in the Salinas Valley, the short-handle hoe, known as “El Cortito,” was used for weeding and thinning rows of crops that kept...